There’s a particular honor in inheriting something that already worked. Animal Outlook’s “Side of Truth” ads have been running in one form or another for close to two decades, on MTV, Comedy Central, Hulu, YouTube, Animal Planet, and more, at a cost of less than two cents per view. It is one of the most effective tools our organization has …
Three weeks ago, Shahnawaz Ranch’s website was live with many offerings, including a “Choose Your Animal” page and a welcoming note about the family-run operation in Perris, California. Today, that page is gone. In its place is a short note about a temporary closure. That closure follows the Shahnawaz Ranch investigation Animal Outlook conducted inside the facility, which documented goats …
Saturday, August 28 marks the 15th anniversary of Animal Outlook’s Executive Director Cheryl Leahy. We want to say thank you and congratulations to her for years of tireless work to make the world a better place for farmed animals. Cheryl joined Animal Outlook in 2006 as general counsel, using her legal expertise to stand up for animals in the courts. …
After a years-long campaign by Animal Outlook (and a few false hopes along the way), Starbucks is finally offering a vegan menu option.
Following pressure from Animal Outlook with support from other animal advocacy groups, McDonald’s announced that it is developing a line of plant-based meat called “McPlant.” Despite previous trials of Beyond Meat in some Canada locations, McDonald’s will make this new line in-house. McPlant could consist of plant-based burgers and nuggets. The global chain has offered plant-based products in other markets. …
Join us in celebrating 25 years of changing the world for animals. Read on for highlights of our accomplishments over the past 25 years.
Animal Outlook (formerly Compassion Over Killing) is an unwavering force for farmed animals, and your support has made 2019 one of our best years yet. As we look toward 2020 and our 25th year of compassion, here are a few ways we made the prediction that 2019 would be the “year of the vegan” come true. 1. Exposing cruelty to …
Investigation Reveals Cruelty in Dairy Supply Chain UPDATE: Just days after ditching its cruel ice cream business, Nestlé rolled out a vegan option for its Nesquik brand. Learn more on our petition. Since the release of our heartbreaking investigation exposing cruelty behind Nestlé’s massive Maryland ice cream factory, tens of thousands of you have urged the food giant to churn …
McDonald’s now offers a P.L.T. (plant, lettuce, tomato) Beyond Meat burger in select Canada locations. This progress comes following mounting pressure on the fast food giant to catch up with competitors, including hundreds of comments from Animal Outlook supporters and popular petitions like this one. Though McDonald’s has previously tested vegan options in markets like Germany and the UK, the …