There’s a particular honor in inheriting something that already worked. Animal Outlook’s “Side of Truth” ads have been running in one form or another for close to two decades, on MTV, Comedy Central, Hulu, YouTube, Animal Planet, and more, at a cost of less than two cents per view. It is one of the most effective tools our organization has …
Three weeks ago, Shahnawaz Ranch’s website was live with many offerings, including a “Choose Your Animal” page and a welcoming note about the family-run operation in Perris, California. Today, that page is gone. In its place is a short note about a temporary closure. That closure follows the Shahnawaz Ranch investigation Animal Outlook conducted inside the facility, which documented goats …
The finish line at a full triathlon is not a place where people usually want to talk, but Animal Outlook Chapter Leader Al Biondi had other plans. It is a place full of athletes collapsed into lawn chairs, foil blankets, and the kind of silence that comes when muscles have given everything they have. Miles of swimming, biking, and running, …
Another sporting event, another chance for vegan outreach by Animal Outlook supporters… As thousands of soccer fans poured into Atlanta for the FIFA World Cup, Chapter Leader Evan Thomas and a team of volunteers seized the moment. Positioned along busy walkways, they handed Animal Outlook’s vegan leaflets directly to tourists and fans—many even reaching out to take one as they …
🥩🌱 Vegan jerky at a Baconfest? You bet. Last weekend, our volunteer Kristine hit the streets of Kelseyville, CA for Baconfest. Over the course of a few hours, she handed out roughly 200 samples of plant-based jerky to curious festival-goers, and the feedback said it all. One man tried a piece and told Kristine: “If you wouldn’t have told us, …
Monday night, the Pico Rivera Planning Commission voted unanimously to permanently revoke planning permission for the Manning Beef slaughterhouse—ensuring that LA County’s last cow slaughterhouse will never reopen. This is a monumental win for animals, for the community, and for everyone who refuses to accept cruelty as business as usual. More than a dozen Animal Outlook supporters gathered outside City …
100-Year Road to Victory: How Manning Beef Slaughterhouse Was Permanently Closed 1920s: Manning Beef Founded Manning Beef was established in the 1920s as a family-owned meat processing business in Southern California, becoming part of the region’s growing industrial animal agriculture infrastructure during the early 20th century. 2017: First Amendment Victory for Protesters Los Angeles Animal Save activists who had been …
For many people, eggs are an everyday staple — something that rarely invites a second thought. But behind this habit is a reality that most consumers haven’t heard about. Every year in the United States, the egg industry kills about 350 million male chicks. The reason is simple and unsettling. Modern chickens have been selectively bred for two entirely different …
Last week, our Farm Transitions team traveled to Southeast Alabama, the birthplace of our program, and it felt like coming home. We had the privilege of visiting the new HudsonAlpha Wiregrass Innovation Center, where we introduced Maeve, our Bill Ferguson Legacy Fellow, to the team that helped make our first farm transition possible. Two of HudsonAlpha’s summer interns joined us …