There’s a particular honor in inheriting something that already worked. Animal Outlook’s “Side of Truth” ads have been running in one form or another for close to two decades, on MTV, Comedy Central, Hulu, YouTube, Animal Planet, and more, at a cost of less than two cents per view. It is one of the most effective tools our organization has …
Three weeks ago, Shahnawaz Ranch’s website was live with many offerings, including a “Choose Your Animal” page and a welcoming note about the family-run operation in Perris, California. Today, that page is gone. In its place is a short note about a temporary closure. That closure follows the Shahnawaz Ranch investigation Animal Outlook conducted inside the facility, which documented goats …