VICTORY: Starbucks Confirms Plant-Based Breakfast Patty

ryan Animals, Campaigns, Health, News, Starbucks, Veg Eating, Victories Leave a Comment

Just days after hinting at exploring vegan protein, Starbucks has confirmed it will offer a vegan breakfast patty on its US and Canada menus this year. In today’s earnings call, COO Roz Brewer stated, “We will be introducing a breakfast sandwich this year with a plant-based patty both in US and Canada, and the combination of those pairings is significant …

plant-free

Plant-Based Sales Outpacing Other Food & Beverages

smcdonald Health, Veg Eating Leave a Comment

New market research by Nielsen finds that 39 percent of Americans are “actively trying to eat more plant-based foods,” and last year these veg products made up nearly 20 percent of the money U.S. consumers spent on foods and beverages last year. Leading the way are dairy-free foods, especially cheese and yogurt whose markets grew by 45 percent and 31 …

Animals Are Not A Health Food!

smcdonald Animals, Health, News Leave a Comment

This month the International Food Information Council Foundation (IFIC) published a survey on American dieting habits and the results made something clear: Americans want to get in control of their health, but have they been misled? Instead of opting for a plant-based diet, consumers are running away from carbohydrates in search of more protein. Diet regimens like Paleo, Keto and …

Biggest VegWeek Ever: More than 9K People Take the VegPledge

smcdonald Animals, Campaigns, Environment, Health, Veg Eating Leave a Comment

VegWeek 2018 has been a sweet and savory success, inspiring more people than ever — a record-breaking 9,300 VegPledgers — to explore the flavorful and fun world of plant-based eating for at least seven days! Thanks to our nearly 600 recruiters who empowered friends and family to take the VegPledge, compassionate celebrity Endorsers, our incredible Sponsors and Partners, a bright …

VegWeek Kicks Off Today, with Celebrities like Alicia Silverstone Inspiring Thousands to Take the VegPledge

smcdonald Animals, Campaigns, Environment, Health, Veg Eating Leave a Comment

VegWeek 2018 is now officially underway — and the 7-Day VegPledge Challenge is on! More than 8,000 people including pro-plant celebrities, athletes, and other world-changers are exploring and enjoying the many flavors and fun of plant-based eating from April 16-22. VegWeek’s message is simple yet impactful: Together, we can change the world one week at a time! Hosted by Compassion …

These Women Are Changing the World

smcdonald Animals, Health, Veg Eating Leave a Comment

Women comprise almost 51% of the population — and they’re even more of a dominant force in the farm animal protection and advocacy movement! The vast majority of humans working in this field have always been female, from chefs to front-line activists to those leading organizations. These rock star advocates deserve accolades for their remarkable work to create a kinder …

Study: A Vegan U.S. Could Feed 350 Million More People

smcdonald Environment, Health, Veg Eating Leave a Comment

Vegan eating can have a powerful, positive impact not only on animals and the planet, but on our health, too.  And research finds that a shift toward plant-based foods can also fight hunger. A new study published in Proceedings of the National Academy of Sciences found that if the United States went vegan, it could feed millions more people, while the …

Join the fun: Take the VegPledge Today!

smcdonald Animals, Campaigns, Environment, Health, Veg Eating Leave a Comment

With 52 weeks in a year, why not make at least one meat-free? That’s the empowering idea behind Compassion Over Killing’s VegWeek campaign! VegWeek 2018 kicks off on April 16, and you can get a head start on the fun right now! Take the VegPledge today. It’s easy: simply pledge now and you’ll get free recipes, product coupons, and more. You’ll instantly unlock …