jane velez-mitchell holding starbucks coffee cups

Starbucks is Finally Exploring Vegan Breakfast Meats

ryan Campaigns, Health, News, Outreach, Starbucks

After years of campaigning from Jane Velez-Mitchell and Animal Outlook (formerly Compassion Over Killing), Starbucks may finally be catching up with the sizzling demand for vegan food by teasing a meaty vegan breakfast item.  In a new sustainability commitment on its US website, the coffee giant declares, “From more plant-based food and beverages to reusables, Starbucks is looking far and …

Plant-Based Sales Outpacing Other Food & Beverages

smcdonald Health, Veg Eating

New market research by Nielsen finds that 39% of Americans are “actively trying to eat more plant-based foods,” and last year these veg products made up nearly 20% of the money US consumers spent on foods and beverages last year. Leading the way are dairy-free foods, especially cheese and yogurt whose markets grew by 45% and 31% respectively, and almond …

Animals Are Not A Health Food!

smcdonald Animals, Health, News

This month the International Food Information Council Foundation (IFIC) published a survey on American dieting habits and the results made something clear: Americans want to get in control of their health, but have they been misled? Instead of opting for a plant-based diet, consumers are running away from carbohydrates in search of more protein. Diet regimens like Paleo, Keto and …

Biggest VegWeek Ever: More than 9K People Take the VegPledge

smcdonald Animals, Campaigns, Environment, Health, Veg Eating

VegWeek 2018 has been a sweet and savory success, inspiring more people than ever — a record-breaking 9,300 VegPledgers — to explore the flavorful and fun world of plant-based eating for at least seven days! Thanks to our nearly 600 recruiters who empowered friends and family to take the VegPledge, compassionate celebrity Endorsers, our incredible Sponsors and Partners, a bright …

VegWeek Kicks Off Today, with Celebrities like Alicia Silverstone Inspiring Thousands to Take the VegPledge

smcdonald Animals, Campaigns, Environment, Health, Veg Eating

VegWeek 2018 is now officially underway — and the 7-Day VegPledge Challenge is on! More than 8,000 people including pro-plant celebrities, athletes, and other world-changers are exploring and enjoying the many flavors and fun of plant-based eating from April 16-22. VegWeek’s message is simple yet impactful: Together, we can change the world one week at a time! Hosted by Compassion …

These Women Are Changing the World

smcdonald Animals, Health, Veg Eating

Women comprise almost 51% of the population — and they’re even more of a dominant force in the farm animal protection and advocacy movement! The vast majority of humans working in this field have always been female, from chefs to front-line activists to those leading organizations. These rock star advocates deserve accolades for their remarkable work to create a kinder …

Study: A Vegan U.S. Could Feed 350 Million More People

smcdonald Environment, Health, Veg Eating

Vegan eating can have a powerful, positive impact not only on animals and the planet, but on our health, too.  And research finds that a shift toward plant-based foods can also fight hunger. A new study published in Proceedings of the National Academy of Sciences found that if the United States went vegan, it could feed millions more people, while the …

Join the fun: Take the VegPledge Today!

smcdonald Animals, Campaigns, Environment, Health, Veg Eating

With 52 weeks in a year, why not make at least one meat-free? That’s the empowering idea behind Compassion Over Killing’s VegWeek campaign! VegWeek 2018 kicks off on April 16, and you can get a head start on the fun right now! Take the VegPledge today. It’s easy: simply pledge now and you’ll get free recipes, product coupons, and more. You’ll instantly unlock …

COK’s Patrik Baboumian Video Selected for Animal Film Festival

smcdonald Campaigns, Health, Veg Eating

Lights, camera, compassion! Compassion Over Killing’s video featuring vegan fitness star Patrik Baboumian, has been officially selected to be in the 2018 Animal Film Festival on February 17! Patrik, one of the world’s strongest men,  shares his story, including how his love of all animals moved him to become built by a healthy plant-based diet. This is COK’s second consecutive …