There’s a particular honor in inheriting something that already worked.
Animal Outlook’s “Side of Truth” ads have been running in one form or another for close to two decades, on MTV, Comedy Central, Hulu, YouTube, Animal Planet, and more, at a cost of less than two cents per view. It is one of the most effective tools our organization has ever had for getting people to see factory farming on their TV screen.
Seventeen years ago, we created a commercial that ran for years across those networks, reaching millions of viewers. It made people stop and really look at what happens on factory farms. Some of them changed their minds about food for good. As one viewer wrote to us at the time:
“I saw your commercial, visited your website, and it has really opened my eyes. How can such cruelty be allowed? I’m committed to going vegan, as I write this email to you.”
Now, it’s back.
Getting to lead Animal Outlook through this next chapter means figuring out how to carry that legacy forward without losing what made it work in the first place. This week, we relaunched the ad with vegan influencer Jamie Logan, bringing a familiar message to a new generation of social-first viewers. Jamie’s 100k+ followers across platforms will help us show that new generation the truth behind animal agriculture.
Being part of a legacy organization is a privilege and an opportunity. We’re proud to help write this next chapter for Animal Outlook.
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