US VegWeek

US VegWeek Success: Thousands Go Meat-Free for a Week!

smcdonaldEvents, Health Leave a Comment

Vegan Baking Our fifth annual US VegWeek wrapped up on Sunday, and it was a resounding success!

The weeklong celebration highlighting the many benefits and flavors of vegetarian eating included more than 3,500 people from coast to coast taking our 7-Day VegPledge, 140 restaurant specials offered in 21 states, 150 events held in 33 states, and more media coverage than ever before.

Protecting the Planet

A Four-Pronged Approach to Protecting the Planet

smcdonaldEnvironment, Outreach Leave a Comment

For over 40 years, Earth Day—celebrated on April 22—has been inspiring people to take steps to help the environment. Did you know that perhaps the single most important action each of us can take to protect the planet is simply to choose meat-free foods?

Earth Day offers the perfect opportunity to empower others to fight global warming and animal abuse with our forks, and COK’s popular Eating Sustainably brochure is a great way to share this important message.

Newly updated for 2013, this trifold brochure is packed with information (citations included) about the negative environmental impacts of animal agriculture while also highlighting the global calls to action from the United Nations to shift towards a more plant-based diet.