Abuse of birds in McDonald’s supply chain illuminated by Times Square ad As thousands descended upon Times Square to ring in the New Year, the crowd saw an eye-opening billboard from a coalition of animal protection organizations including Animal Outlook, Animal Equality, The Humane League, World Animal Protection and Mercy For Animals. This powerful ad exposes fast-food giant McDonald’s and …
Video: Singing Chicken’s Telegram Ruffles Feathers at McDonald’s HQ
Singing chicken pays a visit to McDonald’s headquarters with an important message We sent a singing chicken to McDonald’s headquarters in Chicago to deliver a telegram message to the fast food giant on behalf of the hundreds of millions of birds suffering in its supply chain. In the telegram, our costumed vocalist sings: “Chickens require a number of things: First, …
McDonald’s Cruelty Highlighted in Times Square Ad
McDonald’s Cruelty Highlighted in Times Square Ad A powerful new video ad in Times Square is shining the spotlight on McDonald’s cruelty, reaching millions of New Yorkers and tourists alike. This weekend, Animal Outlook along with Animal Equality, The Humane League, World Animal Protection, Mercy For Animals and Compassion in World Farming took out a digital billboard exposing the unconscionable …
McDonald’s Chicken: Activists Demand Better Treatment for Birds
Last Sunday, more than 220 activists gathered at McDonald’s in Los Angeles to protest the terrible treatment of birds in McDonald’s chicken supply line. The demonstration was part of a coalition led by The Humane League, Animal Outlook, Animal Equality and Mercy For Animals to encourage the fast food giant to implement meaningful standards that would eliminate some of the …
BOCA: Meet Consumer Demand For Dairy-Free Foods
BOCA has become a household name at the forefront of the meatless market. You can find it on store shelves and restaurants menus nationwide. Yet BOCA, owned by Kraft Heinz, lags behind other vegetarian brands that also meet the demand for dairy-free foods. The majority of BOCA’s burgers, bowl, and other products still contain unhealthy, cruelly-produced cow’s milk. As our …
Big Ag Doesn’t Care About Animals or Workers
Behind the closed doors of factory farms, billions of animals suffer. And these industrial facilities are not just cruel places for the animals raised and killed for human consumption, but also for workers who endure dangerous conditions and grueling hours. A powerful, eye-opening Bloomberg article, “America’s Worst Graveyard Shift is Grinding Up Workers,” details the harsh reality that these underpaid …
Iowa Ag-Gag Law Challenged in Court
On the heels of triumphant news for animals, that Utah’s ag-gag law, struck down by a federal judge as unconstitutional, is officially dead, a similar law in Iowa is now being challenged in court by animal protection groups. As organizations like Compassion Over Killing have shown time and again, undercover investigations are the most vital tool we have to shed light …
Black Bean Slider is Latest Vegan Item At White Castle
Black bean slider is newest vegan menu item at White Castle Vegan is the hottest thing in fast food right now. Due to customer demand, Taco Bell and Chipotle have even created guides to choosing among their many vegan options. Craving a burger instead? White Castle just unveiled its new black bean slider, a second meatless option on the menu …
Seven Signs That The Future Is Vegan
A vegan future: Closer than you might think Do you think a world without factory farming and the killing of billions of farmed animals each year sounds more like a Utopian dream (or a Star Trek fantasy)? Believe it or not, an animal-friendly world could be closer than previously imagined. People worldwide are recognizing the devastating toll of animal agribusiness — …









