BOCA has become a household name at the forefront of the meatless market. You can find it on store shelves and restaurants menus nationwide.
Yet BOCA, owned by Kraft Heinz, lags behind other vegetarian brands that also meet the demand for dairy-free foods.
The majority of BOCA’s burgers, bowl, and other products still contain unhealthy, cruelly-produced cow’s milk.
As our undercover investigators expose time and again, the dairy industry forces cows to endure a systematic cycle of cruelty, from gentle mother cows (who, after their exhausted bodies are no longer profitable to the industry, are sent to slaughter) to their newborn calves taken away so the milk intended for these baby animals can be sold for human consumption.
In 2009, a campaign by Animal Outlook and other organizations prompted BOCA to take a promising step. The brand committed to dropping all eggs from its line after hearing from tens of thousands of consumers.
But most of BOCA’s meatless foods still contain milk, despite dairy alternatives flying off the shelves, with sales projected to reach $35 billion by 2024.
BOCA has acknowledged that consumers are “increasingly looking for plant-based options.” Yet about 70 percent of its products still contain cow’s milk. It’s time for the company to become a true leader in the vegan market.
Tell Kraft Heinz that it’s time to ditch dairy and make BOCA an all-vegan brand. Sign & share today.