McDonald's cruelty

McDonald’s Cruelty Highlighted in Times Square Ad

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McDonald’s Cruelty Highlighted in Times Square Ad

A powerful new video ad in Times Square is shining the spotlight on McDonald’s cruelty, reaching millions of New Yorkers and tourists alike. This weekend, Animal Outlook along with Animal Equality, The Humane League, World Animal Protection, Mercy For Animals and Compassion in World Farming took out a digital billboard exposing the unconscionable treatment of birds in McDonald’s chicken supply line.

The powerful 10-second ad, playing at 1500 Broadway Avenue and 43rd Street, builds on the coalition’s ongoing campaign that launched via a full-page open letter in The New York Times in March, urging McDonald’s to adopt meaningful animal protection standards that would significantly reduce the suffering of hundreds of millions of chickens raised and slaughtered for its menu items.

Chickens farmed for food are kept in filthy, dark sheds with little space to move for the duration of their short lives. But even with the space to move, many birds cannot. Because of breeding for cruel rapid growth, young birds are often unable to carry their own weight and their legs and organs fail to support their bodies. Many will suffer painful medical conditions or die even before they are taken to slaughter at only about six weeks old.

We’re fed up with McDonald’s cruelty to birds. This far-reaching ad builds on momentum around the country, including a recent demonstration of more than 220 activists at a Los Angeles McDonald’s.

Millions of chickens raised for the McDonald’s menu are suffering the crippling effects of unnatural rapid growth and living in filthy and intensively crowded conditions.

The ad will air at least 60 times a day until October 31, 2018, in an attempt to reach as many of the one million estimated Times Square visitors each day as possible. You can also find and support this campaign on social media.

The moving video of a suffering bird urges viewers to learn more and take action by telling McDonald’s to adopt more meaningful chicken welfare policies at

We don’t need McDonald’s for a fast and affordable treat. Check out some easy meat-free recipes at

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