Abuse

Abuse of Birds by McDonald’s Illuminated by Times Square Ad

smcdonaldAnimals, Campaigns, Health, News, Veg Eating 1 Comment

Abuse of birds in McDonald’s supply chain illuminated by Times Square ad As thousands descended upon Times Square to ring in the New Year, the crowd saw an eye-opening billboard from a coalition of animal protection organizations including Animal Outlook, Animal Equality, The Humane League, World Animal Protection and Mercy For Animals. This powerful ad exposes fast-food giant McDonald’s and …

McDonald's vegan burger

McDonald’s Vegan Burger Debuts in Chicago

smcdonaldAnimals, Campaigns, Health, McDonald's, News, Veg Eating, Victories 1 Comment

As demand for plant-based food increases, McDonald’s makes a vegan burger option available on its menu. Join us in asking the fast food chain to make a vegan burger available nationwide. A coalition of animal rights organizations has long asked McDonald’s to make changes for birds suffering in its supply chain. Tactics include a video ad seen by millions in Times …

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ACTION ALERT: Tell McDonald’s To Do Better For Birds

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This week, activists pressured McDonald’s at their headquarters in Chicago and across the country, telling the fast food giant to do better by birds. You can take action too. Chickens raised for food are often bred for cruel rapid growth, becoming so unnaturally large at such a young age that many cannot even support their own weight. These birds suffer …

singing chicken

Video: Singing Chicken’s Telegram Ruffles Feathers at McDonald’s HQ

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Singing chicken pays a visit to McDonald’s headquarters with an important message We sent a singing chicken to McDonald’s headquarters in Chicago to deliver a telegram message to the fast food giant on behalf of the hundreds of millions of birds suffering in its supply chain. In the telegram, our costumed vocalist sings: “Chickens require a number of things: First, …

McDonald's cruelty

McDonald’s Cruelty Highlighted in Times Square Ad

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McDonald’s Cruelty Highlighted in Times Square Ad A powerful new video ad in Times Square is shining the spotlight on McDonald’s cruelty, reaching millions of New Yorkers and tourists alike. This weekend, Animal Outlook along with Animal Equality, The Humane League, World Animal Protection, Mercy For Animals and Compassion in World Farming took out a digital billboard exposing the unconscionable …

McDonald's chicken

McDonald’s Chicken: Activists Demand Better Treatment for Birds

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Last Sunday, more than 220 activists gathered at McDonald’s in Los Angeles to protest the terrible treatment of birds in McDonald’s chicken supply line. The demonstration was part of a coalition led by The Humane League, Animal Outlook, Animal Equality and Mercy For Animals to encourage the fast food giant to implement meaningful standards that would eliminate some of the …

McDonald’s Testing New McVegan Burger

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Meatless options are everywhere these days. With so many options available, it’s easier than ever before to find delicious plant-based foods. Compassion Over Killing campaigns, and requests from thousands of compassionate consumers, have prompted vegan menu options at Subway, Dunkin’ Donuts, Starbucks (join Jane Velez-Mitchell & ask Starbucks for more vegan foods today!), Pita Pit, and more. Nevertheless, McDonald’s has been …

Beyond Amazing: Former McDonald’s CEO Joins Beyond Meat

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Beyond Meat welcomes former McDonald’s CEO The last few weeks have seen meatless eating go more mainstream than ever. Panera announced more veg-friendly options, Guinness discontinued the use of fish bladders in its beer-making process, and now this: Former McDonald’s CEO Don Thompson has joined forces with a vegan company. Beyond Meat, a California-based start-up changing the face of the …

New Video Shows McDonald’s Supplier Clubbing Birds

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The secret ingredient in McDonald’s Chicken McNuggets is no longer a secret. A newly-released investigative video (below) by Mercy For Animals uncovers the brutal truth: animal cruelty. The gruesome footage reveals shocking abuses to birds at Tyson Foods, one of the world’s largest meat producers and a supplier of McDonald’s McNuggets. The video, filmed at a factory farm in Tennessee, …