McDonald’s Cruelty Highlighted in Times Square Ad A powerful new video ad in Times Square is shining the spotlight on McDonald’s cruelty, reaching millions of New Yorkers and tourists alike. This weekend, Animal Outlook along with Animal Equality, The Humane League, World Animal Protection, Mercy For Animals and Compassion in World Farming took out a digital billboard exposing the unconscionable …
Last Sunday, more than 220 activists gathered at McDonald’s in Los Angeles to protest the terrible treatment of birds in McDonald’s chicken supply line. The demonstration was part of a coalition led by The Humane League, Animal Outlook, Animal Equality and Mercy For Animals to encourage the fast food giant to implement meaningful standards that would eliminate some of the …
Kimberly Elise (Diary of a Mad Black Woman, The Manchurian Candidate) penned a letter to the CEO of Kraft Heinz. She urged him to offer families a healthier and more compassionate BOCA Foods (a Kraft Heinz brand) by dropping dairy. In 2010, our campaign prompted Kraft Heinz to remove eggs from its meatless BOCA line. Though that is a promising …
As the USDA debates rolling out their high-speed pig slaughter program nationwide, the slaughter and meatpacking industries remain some of the most dangerous working environments in the US. In a new story, The Guardian reports that in US meat plants there are two amputations a week and 17 “severe” incidents a month, which includes hospitalizations or “loss of an eye.” …
Compassion Over Killing (COK) proudly announces the launch of our Beyond The Lies tours, kicking off today in California and bringing powerful video outreach to 36 cities nationwide this summer, including on the final cross-country Vans Warped Tour. This inspiring program will raise awareness among thousands of people about the suffering of animals raised and killed for food, empowering them to …
BOCA vegan falafel hits shelves, but many products still contain dairy Kraft Heinz is getting on board with more vegan options with their newest BOCA product: Plant-based falafel. This new line contains no egg or dairy ingredients and is made from non-GMO chickpeas. It comes in two flavors: Original and chipotle. This is great news for animals and vegans alike, …
Today, Compassion Over Killing (COK) flocked to the Tyson Foods-sponsored Poultry Festival in Arkansas, in a powerful demonstration urging the poultry giant to end cruel, unnatural rapid growth in birds and shift towards plant protein. COK volunteers turned up the heat on Tyson to take action, demonstrating around the festival’s barbecue event with signs that “Tyson’s cruelty won’t fly” as consumers …
Dairy: It’s not natural for humans to drink cow’s milk This June you’ll be more likely to find us celebrating Pride month than Dairy Month. The Dairy Alliance spends this month (and others) marketing milk to families as the beverage of choice. The industry encourages consumers to buy milk, citing health benefits despite the large amount of studies to the …
In a blatant case of the pot calling the kettle black, Tyson Foods recently challenged fellow poultry giant Perdue Farms, Inc., by way of the National Advertising Division (NAD). The advertisement in question — painting all of Perdue’s chickens as organic and “happy” —was found to be misleading. Perdue recently began broadcasting these ads on YouTube and television, depicting chickens …