Self-help book and advice column authors cover just about all topics imaginable: how to save a relationship, how to end a relationship, how to practice one’s religion, how to persuade others, and really every possible goal you could ever have in life. With so many pursuits to comment on, so much knowledge to impart, what is the current focus, eating up a 30% share of the New York Times best-sellers list for advice books? Choosing vegan foods.
That’s right: it turns out the winning message these days is leaving animals off our plates and enjoying a longer, happier, healthier, and more humane lifestyle. If you were looking for an upbeat moment of reflection on how far we’ve come, now is a good time to rejoice. People want to learn about the benefits and ease of making plant-based food choices.
In the last year, coverage of vegan eating and its many benefits has abounded in the mainstream media — from 
CNN recently aired a one-hour special, hosted by Dr. Sanjay Gupta, exploring the causes of and various treatments for America’s number one killer: heart disease. As he talks with medical experts as well as patients suffering from heart disease, and after spending a year investigating the issue, Dr. Gupta concludes that “with what we know right now, we could see the last heart attack in America.”
If you’re like most Americans, chances are you grew up drinking lots of milk. In fact, you were probably taught that you need milk for strong bones and teeth. What you might not have learned is that the health benefits of cow’s milk are often overrated — and, what’s worse, dairy consumption has been shown to actually be harmful to our bodies. 
A few weeks ago, we announced the release of Dr. Michael Greger’s newest DVD, Volume 5, in his popular video series the Latest in Clinical Nutrition. We also told you about his recently launched website 
On May 9, we announced that after working with Compassion Over Killing, Pita Pit, a national quick-service sandwich chain with more than 100 locations, started offering a new vegan black bean patty on all of its menus. We’ve got even more good news to share: in just four short weeks since the launch of this vegan patty, the company considers it a huge hit! 
This summer, encouraging a friend or family member to choose vegan foods can be as easy as taking them to a movie, thanks to two new documentaries highlighting the benefits of vegan eating: