malibu garden

Campaign Update: Subway Testing All-Vegan Malibu Garden, Black Bean Subs

smcdonaldCampaigns, Veg Eating 5 Comments

Malibu Garden, Black Bean sandwiches now available at select Subway locations in Los Angeles The hearty and healthy Malibu Garden patty is chock full of whole grains such as brown rice and rolled oats, plus veggies, and comes topped with a creamy vegan fire roasted tomato sauce. The protein-packed Black Bean patty contains brown rice, corn, bell peppers, cilantro and …

top chef

Cook Like a Top Chef — In Your Own Kitchen

smcdonaldRecipes, Uncategorized, Veg Eating Leave a Comment

Ever wish you could cook your favorite restaurant dishes at home? That’s exactly what Jamie Isabella Parker wanted to do when she began working on Best Vegan Recipes from North America’s Vegan-Serving Top Restaurants. Her quest across the continent required hundreds of miles of travel — and nearly as many bites of delicious vegan food from the world’s best chefs. Of course, …

white castle

White Castle Knows What Customers Crave: Veggie Sliders

smcdonaldVeg Eating Leave a Comment

Known for its slider hamburgers and made famous by movies such as Harold & Kumar, White Castle is a popular hamburger chain with locations throughout the South as well as in New York City. And it’s currently making headlines for testing out a new menu item at participating locations: Veggie sliders. What’s the veggie slider made of? The vegetable patty …

cowspiracy

New Movie “Cowspiracy: The Sustainability Secret” Puts Environmental Executives in the Hot Seat

smcdonaldAnimals, Environment, Interviews Leave a Comment

Like many of us, Kip Anderson was inspired by Al Gore’s 2006 documentary, An Inconvenient Truth. An environmentalist at heart, Kip was quick to incorporate the film’s suggestions in an effort to reduce his carbon footprint. But he wanted to do more so he could have more of a meaningful impact and that’s when he discovered that the single greatest …

david haye

Champion Boxer David Haye “The Hayemaker” Goes Vegan

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British heavyweight champion boxer David Haye, also known as “The Hayemaker,” has joined the ranks of the many athletes choosing vegan foods for both compassion and a competitive edge. “I watched a TV documentary about how animals are farmed, killed and prepared for us to eat,” Haye states. “I saw all those cows and pigs and realized I couldn’t be …

MUSE School

California MUSE School Going Vegan – First in US

smcdonaldUncategorized 5 Comments

When Suzy Amis Cameron became dissatisfied with the environmental practices of her 4-year-old daughter’s school, she decided to take it upon herself to create the school environment she wanted. With the support of her husband, James Cameron, most famously known for his films Titanic, Avatar, and The Terminator series, she created the MUSE school in Calabasas, California. Cameron, who founded …

lean & green days

Lean & Green Days: Philadelphia Public Schools to Promote Meat-Free Eating

smcdonaldCampaigns, Outreach, Veg Eating 2 Comments

The City of Brotherly Love keeps showing just how much love it has for heart-healthy food. This fall, Philadelphia Public Schools will introduce weekly Lean & Green Days, when schools across the city will encourage students to choose from a variety of meat-free options — including pasta with marinara sauce, veggie calzones, and bean burritos — on the menu. This …

selling meat

Food Marketer Reveals Shameful Secrets for Selling Meat

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Have you noticed that an increasing number of food products on the market tout claims such as “animal friendly,” “natural,” or “sustainable”? The industry knows that not only are some consumers eager to make more informed purchasing decisions, many of them are also willing to pay more for products they perceive to be more aligned with their values or concerns. …

amtrak

All Aboard: Veg Eating Arrives on Cover of Amtrak Magazine

smcdonaldVeg Eating Leave a Comment

The latest issue of Arrive, Amtrak’s onboard magazine, is currently greeting millions of passengers with a cover feature that announces: “Going Veg: From long-time vegetarian Paul McCartney to occasional vegan Oprah Winfrey, millions agree that the meatless movement means better health for people and the planet.” Inside, readers are introduced to this feature article – “Green Acres” – with a …