Working to end animal abuse since 1995, Animal Outlook exposes cruelty to farmed animals and promotes vegan eating.
Check out some of our campaign victories below, and see how we're building a kinder world for all animals.
McDonald’s Announces Meatless “McPlant” Line
McDonald’s has responded to the overwhelming demand for vegan options by announcing that it is currently developing a line of plant-based meats. Trials of its first “McPlant” burger are set to roll out in select locations in early 2021.
Starbucks Confirms Plant-Based Breakfast Patty
Starbucks will offer a vegan breakfast patty on its U.S. and Canada menus in 2020. This massive victory will put a plant-based meal front and center for Starbucks’ 75 million monthly U.S. customers–and millions more in Canada. This comes after years of Animal Outlook campaigning with journalist Jane Velez-Mitchell for Starbucks to offer compassionate vegan fare to pair with its non-dairy beverages–including feedback from the more than 30,000 people who signed our petition.
Dunkin' Rolls Out Beyond Sausage Nationwide
Thanks to your support, our We Love Dunkin’ campaign has pushed the coffee giant to offer almond milk—and now a veganizable breakfast sandwich—nationwide.
Nestlé Introduces Vegan Cheeseburger, Nesquik; Ditches Ice Cream Business
In the wake of our shocking investigation, Nestlé launched a vegan bacon cheeseburger for major restaurant chains--a landmark step when most mainstream veggie burgers are served with dairy-based cheese. The beleaguered company also ditched its U.S. ice cream business after hearing from the more than 20,000 consumers who spoke up against the cruelty we documented in its dairy supply chain. Days later, the food giant debuted a vegan version of its Nesquik brand.
Subway Launches Beyond Meatball Sub
After a years-long campaign, Subway told us it will launch a partnership with Beyond Meat to test a fully plant-based meatball marinara sub in 685 stores.
Hardee's Offers Beyond Meat
After supporters joined us in encouraging the burger giant to follow in Carl Jr.’s footsteps by offering a vegan burger, Hardee’s heard the demand and introduced Beyond Meat sausages and burgers to all of its menus.
"Nose Bones" Get The Boot
On the heels of our investigation of several Tyson Foods chicken breeder farms, which offered the first hidden-camera look at the cruel practice of “boning” – in which a dull plastic rod is stabbed through the sensitive nostrils of young male breeder birds to restrict food intake – Tyson announced that it would immediately end the practice.
Since then, 17 of the top 20 U.S. poultry producers have stopped or confirmed they don't "nose bones."
Tyson Launches Plant-Based Bowls
After hearing from more than a quarter million of you on our petition asking Tyson Foods to stop selectively breeding birds for unhealthy, rapid growth and shift toward cruelty-free plant proteins, Tyson announced the launch of of plant-based grab-and-go bowls.
BOCA Goes Mostly Vegan
After hearing from nearly 50,000 people who signed our petition urging BOCA to go 100 percent vegan, the brand started rolling out more vegan options including falafel bites and a vegan turk'y burger. Then, BOCA parent Kraft Heinz confirmed that it had dropped many of its dairy-containing products, making the brand mostly vegan.
Little Caesars Tests Impossible Sausage
Little Caesars announced a limited run of a new “Impossible Supreme” pizza using meatless sausage from Impossible Foods in Washington, Florida and New Mexico.
Starbucks Debuts Vegan Bowls And Cupcake
In 2017, Starbucks debuted a protein-packed vegan lentil bowl, which quickly sold out at many locations due to high demand. The addition followed dairy-free milks (almond, soy and coconut) for drinks, as well as vegan snacks and a breakfast option. Now, some Starbucks customers can enjoy a new sweet treat with their coffee: Starbucks now serves a vegan cupcake in South Florida.
Lightlife Goes Vegan
Following our campaign, Lightlife drastically reduced its annual use of eggs by 166,000 in its line of vegetarian foods. The brand also introduced three new vegan items. Now chickens, and all animals, have more to celebrate: Lightlife has announced all of its products will be 100 percent vegan.
Tim Hortons Adds Soy Milk
We are thrilled to announce that your requests for dairy-free options were heard: Tim Hortons has rolled out soy milk at participating restaurants throughout Canada.
Dunkin’ Now Serving Almond Milk
Dunkin’ is the world’s largest coffee and baked goods chain with more than 7,500 locations throughout the United States. Yet it’s one of the only national coffee chains that hasn’t offered dairy-free milk to all customers – until now, thanks to your requests.
Pita Pit Adds Vegan Patty
After working with Animal Outlook, Pita Pit, a national quick-service sandwich chain with more than 100 locations, started offering a new vegan black bean patty on all of its menus.
BOCA Drops Eggs
In 2009, BOCA took a major, promising step forward by committing to drop all eggs from its line after hearing from tens of thousands of consumers asking for fully plant-based burgers through a campaign by Animal Outlook and other organizations.
Quorn Launches First Vegan Product
According to David Wilson, Quorn Foods General Manager, “the team at Quorn Foods, in cooperation with Animal Outlook, is delighted with the results of the work to reduce egg use in our product range. In addition to using three million fewer eggs a year, the launch of the Quorn ‘egg-free’ vegan burger has been a huge success with our customers."