Malibu Garden, Black Bean sandwiches now available at select Subway locations in Los Angeles The hearty and healthy Malibu Garden patty is chock full of whole grains such as brown rice and rolled oats, plus veggies, and comes topped with a creamy vegan fire roasted tomato sauce. The protein-packed Black Bean patty contains brown rice, corn, bell peppers, cilantro and …
In an effort to appeal to health-conscious consumers, earlier this week Subway revealed that it’s currently test marketing hummus in about 1,000 US locations. It’s being offered for an additional cost, and if customer demand is high enough, it could spread to all stores nationwide. According to the Associated Press, Tony Pace, Subway’s chief marketing officer said: “It’s something we’ve …
As 2013 winds down, we’re looking back at just how inspiring the year has been for Compassion Over Killing and for farmed animals — and we’re looking forward to an even more productive 2014!
Last year, we shared the news about Subway’s vegan test menu in eight DC-area locations that was so popular, stores ran out of the vegan patties within a few short weeks. Several of the restaurant managers told us the vegan menu was tremendously successful, and they’ve been eager to satisfy customer demand by putting heartier and healthier plant-based option back on the menu.
Earlier this year, Chipotle added vegan sofritas to its menus in California, and it’s so popular it already accounts for 5 percent of sales. The company says about one-third of Sofrita eaters are not vegan but rather consumers trying to eat less meat. This shift towards more plant-based foods is further reflected in a recent survey showing that one-third of Americans are buying veggie meats, the majority of whom are not vegan or vegetarian.
Through Compassion Over Killing’s campaign website, WeLoveSubway.com, thousands of consumers have been urging Subway – the world’s largest restaurant chain – to offer more substantial protein-packed vegan meals. As a growing number of Americans continue reaching for healthier and more humane options, how is the company responding to this increase in demand for hearty, meat-free meals?
Last week, Subway found itself embroiled in a sizeable debacle after a photo surfaced on Facebook showing a “Footlong” sub measuring up to a mere 11-inches.
The photo was posted by a customer in Australia who asked the company to explain why the Footlong didn’t add up. The scandal of the missing inch quickly went viral with customers across the globe demanding an answer while news outlets from ABC News to the New York Post to the Colbert Report covered the “scamwich.”
Reaching out to corporations and encouraging them to change the way they do business is a cornerstone of Compassion Over Killing’s efforts because every success has a meaningful and positive impact for farmed animals. Encouraging major restaurant retailers and food companies—including some of the largest franchises in the world—to offer vegan options helps to further mainstream the idea of not eating animals by making vegan foods more familiar and available to the masses. COK’s Corporate Campaigns are making it easier for people to choose compassionate, healthful, and environmentally-responsible food choices everyday—and that’s good news for animals.
After successfully persuading companies including Morningstar Farms, Lightlife, BOCA Foods, and Quorn to reduce or eliminate their use of eggs and offer more vegan options, COK has been reaching out to Subway, urging the world’s largest restaurant chain to offer more substantial protein-packed vegan meals on its menus.