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In an effort to appeal to health-conscious consumers, earlier this week Subway revealed that it’s currently test marketing hummus in about 1,000 US locations. It’s being offered for an additional cost, and if customer demand is high enough, it could spread to all stores nationwide.
According to the Associated Press, Tony Pace, Subway’s chief marketing officer said: “It’s something we’ve been talking about for the last three or four years,” saying it has “tremendous potential.” As further noted in the article, Pace suggests that since many customers already order vegetarian subs, offering hummus would expand the meatless choices available to them.
Wish Subway would expand its meatless menu even more? Ask them to!
Through our campaign website, WeLoveSubway.com, more than 13,000 consumers are letting the company know they’re hungry for vegan options – and their voices are being heard.
In 2012, Subway tested veggie meat subs in a handful of stores in the DC-area, receiving rave reviews.
In 2013, over three dozen stores in and around the nation’s capital began dishing out falafel.
And now 1,000 stores are offering hummus! What’s next?
Help Subway make the healthy and compassionate decision to continue expanding its meatless options nationwide. Add your voice now to the growing list of people eager to see vegan options available on menus in all 26,000 Subway locations in the US!