In 2019, Tyson claimed to officially enter the plant-based arena when it announced the launch of its new “plant-based” and “blended” protein line. But once the Raised & Rooted items hit store shelves, compassionate consumers were disappointed to learn that not only did the “blended” burger still contain cow meat, but even the “plant-based” nuggets still contained eggs. In December …
Slaughterhouses are breeding grounds for disease, and during the COVID-19 pandemic, communities around slaughterhouses and factory farms are being decimated by the virus. But instead of closing down, slowing lines or providing adequate personal protective equipment, Tyson Foods managers are taking bets on how many workers will test positive for the deadly virus. In a lawsuit filed in November, the …
Contrasting Tyson’s recent sinking progress in the plant-powered revolution, the poultry giant is making a splash with its latest investment: vegan shrimp. But can this massive meat company become a true food leader in today’s sea of compassionate options? The chicken industry titan just announced a minority stake in New Wave Foods, maker of a 100% plant-based shrimp from seaweed, …
After teasing a plant-based protein endeavor and telling Animal Outlook that it was “looking at plant protein as the future of protein,” Tyson Foods’ new Raised & Rooted brand falls short of the mark. The new brand, which Tyson is calling “plant-based” is, well, not plant-based at all. The brand’s debut products include nuggets that, while meatless, contain egg whites. …
After a Compassion Over Killing hidden-camera investigation uncovered heartbreaking abuse to birds at Atlantic Farms, a Virginia factory farm contracted by Tyson Foods, the nation’s largest chicken producer, our evidence was turned over to authorities, who promptly investigated. The video reveals birds being violently kicked, slammed, thrown, and run over and crushed to death by forklifts. Other birds were killed …
As poultry industry executives descended on the Four Seasons Resort at Florida’s Disney World for the Chicken Marketing Summit, so did Compassion Over Killing. As the conference filled up with attendees, thousands witnessed a powerful COK mobile billboard revealing the unhappiest place on Earth for birds: Tyson Foods. As COK investigative footage has revealed, birds in Tyson’s supply chain endure …
Today, Compassion Over Killing (COK) flocked to the Tyson Foods-sponsored Poultry Festival in Arkansas, in a powerful demonstration urging the poultry giant to end cruel, unnatural rapid growth in birds and shift towards plant protein. COK volunteers turned up the heat on Tyson to take action, demonstrating around the festival’s barbecue event with signs that “Tyson’s cruelty won’t fly” as consumers …
In a blatant case of the pot calling the kettle black, Tyson Foods recently challenged fellow poultry giant Perdue Farms, Inc., by way of the National Advertising Division (NAD). The advertisement in question — painting all of Perdue’s chickens as organic and “happy” —was found to be misleading. Perdue recently began broadcasting these ads on YouTube and television, depicting chickens …
Two costumed “injured chickens” limped in the annual Hogeye Marathon sponsored by Tyson Foods in Springdale, Arkansas, the poultry giant’s hometown, on April 14, urging Tyson to move toward plant protein. Joining the “birds” representing the hundreds of millions of real chickens suffering for Tyson products every year, Animal Outlook volunteers rallied along the sidelines, carrying signs reading: “Tyson: End …