lovebirds

600 Birds Rescued While Billions Remain Confined

smcdonaldNews Leave a Comment

This week, the ASPCA discovered over 600 birds crammed into a private residence near Columbus, OH. Among the birds were parakeets, parrots, cockatiels, macaws, and others. After responding to a public complaint about concern for the living conditions of the birds, Columbus Humane called in the ASPCA and all of the birds are now in their care and receiving medical …

McDonald's cruelty

McDonald’s Cruelty Highlighted in Times Square Ad

smcdonaldAnimals, Campaigns, Events, Health, Investigations, McDonald's, News, Outreach, Veg Eating Leave a Comment

McDonald’s Cruelty Highlighted in Times Square Ad A powerful new video ad in Times Square is shining the spotlight on McDonald’s cruelty, reaching millions of New Yorkers and tourists alike. This weekend, Animal Outlook along with Animal Equality, The Humane League, World Animal Protection, Mercy For Animals and Compassion in World Farming took out a digital billboard exposing the unconscionable …

Message in the Sky over Tyson-Sponsored Poultry Fest: Cruelty Won’t Fly!

smcdonaldAnimals, Campaigns, Investigations Leave a Comment

Today, Compassion Over Killing (COK) flocked to the Tyson Foods-sponsored Poultry Festival in Arkansas, in a powerful demonstration urging the poultry giant to end cruel, unnatural rapid growth in birds and shift towards plant protein. COK volunteers turned up the heat on Tyson to take action, demonstrating around the festival’s barbecue event with signs that “Tyson’s cruelty won’t fly” as consumers …

poultry industry cruelty

KFC Begins Testing Vegetarian Chicken in UK

smcdonaldNews Leave a Comment

Kentucky Fried Chicken is now testing vegetarian chicken in its stores across the UK and Ireland. If successful, KFC expects to start officially selling the meatless menu item in 2019. Here in the US, as chains like Starbucks, Subway, and White Castle roll out plant-based options to meet soaring consumer demand, Compassion Over Killing is urging KFC to do the …

poultry industry

Federal Court Allows Case Against North Carolina Ag-Gag Law to Proceed

smcdonaldNews Leave a Comment

This week, the United States Court of Appeals for the Fourth Circuit overturned the district court’s ruling dismissing a challenge to North Carolina’s ag-gag law. This dangerous law, targeting undercover investigations, first came into effect in January of 2016 after the state legislature overrode a veto by then Governor Pat McCrory. Ag-gag laws are designed to protect factory farms and …

Florida

Tyson Challenges Perdue’s Ads As Deceptively Boasting “Happy” Chickens

smcdonaldAnimals, News 2 Comments

In a blatant case of the pot calling the kettle black, Tyson Foods recently challenged fellow poultry giant Perdue Farms, Inc., by way of the National Advertising Division (NAD). The advertisement in question — painting all of Perdue’s chickens as organic and “happy” —was found to be misleading. Perdue recently began broadcasting these ads on YouTube and television, depicting chickens …

Animals Are Not A Health Food!

smcdonaldAnimals, Health, News Leave a Comment

This month the International Food Information Council Foundation (IFIC) published a survey on American dieting habits and the results made something clear: Americans want to get in control of their health, but have they been misled? Instead of opting for a plant-based diet, consumers are running away from carbohydrates in search of more protein. Diet regimens like Paleo, Keto and …

Tyson

“Injured Chickens” Race from Cruelty at Tyson’s Hometown Marathon

smcdonaldAnimals, Campaigns Leave a Comment

Two costumed “injured chickens” limped in the annual Hogeye Marathon sponsored by Tyson Foods in Springdale, Arkansas, the poultry giant’s hometown, on April 14, urging Tyson to move toward plant protein. Joining the “birds” representing the hundreds of millions of real chickens suffering for Tyson products every year, Animal Outlook volunteers rallied along the sidelines, carrying signs reading: “Tyson: End …

Chicken Industry Titan, Tyson, Launching Plant-Based Bowls

smcdonaldCampaigns, Investigations, Veg Eating Leave a Comment

After hearing from more than a quarter-million of you on a COK petition asking Tyson Foods to stop genetic manipulation of birds for rapid growth and shift toward cruelty-free plant proteins, Tyson has announced that it’s launching a line of plant-based grab-and-go bowls this year! This is another promising step, after Tyson announced it was increasing its investment in plant-based …