Kentucky Fried Chicken is now testing vegetarian chicken in its stores across the UK and Ireland. If successful, KFC expects to start officially selling the meatless menu item in 2019. Here in the US, as chains like Starbucks, Subway, and White Castle roll out plant-based options to meet soaring consumer demand, Compassion Over Killing is urging KFC to do the same in its US stores.
The new meatless chicken is part of KFC’s plan to reduce calories by 20% per serving by 2025, and will offer diners the the opportunity to enjoy the restaurant’s famous 11 herbs and spices without the cruelty. Most importantly, this will hopefully impact the lives of chickens raised for food and save some of the billions of birds slaughtered every year.
With delicious meat alternatives like seitan (a faux meat already popular at UK takeout restaurant Temple of Seitan), and the rise of convincing beef replacements like the Beyond Burger, it’s easier than ever to serve up kinder plant-based foods.
In today’s chicken industry, birds are genetically manipulated for painful rapid growth. Though they are just two months old when slaughtered, many are already crippled under the weight of their own morbidly obese bodies.
The choice to serve plant-based meats of course makes ethical and nutritional sense, but it’s also economically smart. After all, the plant-based market is expected to reach $35 billion by 2024! KFC hasn’t stated whether it intends to roll out the meatless chicken globally, but there’s certainly a market for it in the US. Just last year Americans spent $698.6 million on meat replacements. If KFC wants to keep up, offering vegan options globally is a good move–following in the footsteps of people like Bill Gates and even companies like Tyson Foods who are already starting to invest in plant-based products.
In the US and abroad, maybe someday KFC will stand for Kentucky Fried Chick’n.
Now’s our chance! Tell KFC US to kick the bucket of cruelty and bring the meat-free options stateside! TAKE ACTION: http://bit.ly/kickthebucketofcruelty