While milk mustaches may have never really caught on as a fashion trend, the days of this symbolic foamy white upper lip may be numbered. In fact, right now, the dairy industry may be facing its biggest sales threat to date: younger generations with a world of information readily available at their fingertips along with countless dairy-free options available to them.
Reaching out to corporations and encouraging them to change the way they do business is a cornerstone of Compassion Over Killing’s efforts because every success has a meaningful and positive impact for farmed animals. Encouraging major restaurant retailers and food companies—including some of the largest franchises in the world—to offer vegan options helps to further mainstream the idea of not eating animals by making vegan foods more familiar and available to the masses. COK’s Corporate Campaigns are making it easier for people to choose compassionate, healthful, and environmentally-responsible food choices everyday—and that’s good news for animals.
After successfully persuading companies including Morningstar Farms, Lightlife, BOCA Foods, and Quorn to reduce or eliminate their use of eggs and offer more vegan options, COK has been reaching out to Subway, urging the world’s largest restaurant chain to offer more substantial protein-packed vegan meals on its menus.
Late
last year, we announced that after working with Compassion Over Killing, Quorn
Foods, one of the top-selling frozen vegetarian brands, created its first-ever all-vegan product that was
launched in the US. The Quorn Vegan Burger debuted to rave reviews
and strong sales, and it’s currently available in over 1,000 stores
nationwide.
Inspired by the tremendous success of the US vegan burger and in
response to increasing customer demand in the UK, where the company is based, Quorn is actively working to expand its vegan
line.
According to Chris Wragg, Quorn Foods UK Marketing Director:
After successfully persuading several major corporations to reduce or eliminate their use of eggs and add vegan options – including Morningstar Farms, Lightlife, and BOCA Foods – COK reached out to the UK-based company, Quorn, touted as the world’s number one brand of vegetarian meat alternatives.
Do you enjoy Subway’s Veggie Delight sandwich but wish you could feast on a “meatier” animal-friendly meal? We do, too — and if you live in Canada, now you can!
Compassion Over Killing’s WeLoveSubway.com campaign has been asking consumers to reach out to Subway, the world’s largest restaurant chain, urging the company to add vegan options — and we’re excited to share some good news: select Subway restaurants throughout Canada are starting to dish out an all-vegan patty, promoted as the “Totally Vegged” vegetable patty! And it’s 100% meat-, egg, and dairy-free (see ingredients below).
