As part of our mission to make 2012 the Year of Compassion, we’re taking our powerful and award-winning Pro-Vegetarian Commercial campaign to the next level: from airing nationwide on three TV stations last fall to running ads online, where a growing number of today’s youth are turning to watch their favorite TV shows and movies.
One of the most popular online and on-demand video streaming services is HULU — and starting this week, in the middle of watching hit TV shows, movies, or documentaries, over one million HULU viewers will see our 30-second commercial, “A Side of Truth.” (watch our ad below)




CNN recently aired a one-hour special, hosted by Dr. Sanjay Gupta, exploring the causes of and various treatments for America’s number one killer: heart disease. As he talks with medical experts as well as patients suffering from heart disease, and after spending a year investigating the issue, Dr. Gupta concludes that “with what we know right now, we could see the last heart attack in America.”
Need a new pair of animal-friendly shoes? Looking for a good vegan cookbook for yourself or as a gift for a friend? Or what about getting some gummy bear vitamins? You’ll find it all on
If you’re like most Americans, chances are you grew up drinking lots of milk. In fact, you were probably taught that you need milk for strong bones and teeth. What you might not have learned is that the health benefits of cow’s milk are often overrated — and, what’s worse, dairy consumption has been shown to actually be harmful to our bodies.
In our everyday lives, it may be difficult for us to relate to pigs or any farmed animal for that matter. Most of us have never met a pig in person or had the opportunity to discover that these highly social animals possess an amazing capacity for love, joy, and sorrow.
A few weeks ago, we announced the release of Dr. Michael Greger’s newest DVD, Volume 5, in his popular video series the Latest in Clinical Nutrition. We also told you about his recently launched website