Americans eat over 300 million sandwiches a day – that’s almost as many sandwiches as there are people in this country! And with almost 43,000 stores in 107 countries (over 25,000 of them in the US), Subway is one of the most popular places people turn to for a good ol’ sarnie. How did such a convenient culinary combination come …
Malibu Garden, Black Bean sandwiches now available at select Subway locations in Los Angeles The hearty and healthy Malibu Garden patty is chock full of whole grains such as brown rice and rolled oats, plus veggies, and comes topped with a creamy vegan fire roasted tomato sauce. The protein-packed Black Bean patty contains brown rice, corn, bell peppers, cilantro and …
In an effort to appeal to health-conscious consumers, earlier this week Subway revealed that it’s currently test marketing hummus in about 1,000 US locations. It’s being offered for an additional cost, and if customer demand is high enough, it could spread to all stores nationwide. According to the Associated Press, Tony Pace, Subway’s chief marketing officer said: “It’s something we’ve …
Last year, we shared the news about Subway’s vegan test menu in eight DC-area locations that was so popular, stores ran out of the vegan patties within a few short weeks. Several of the restaurant managers told us the vegan menu was tremendously successful, and they’ve been eager to satisfy customer demand by putting heartier and healthier plant-based option back on the menu.
Earlier this year, Chipotle added vegan sofritas to its menus in California, and it’s so popular it already accounts for 5 percent of sales. The company says about one-third of Sofrita eaters are not vegan but rather consumers trying to eat less meat. This shift towards more plant-based foods is further reflected in a recent survey showing that one-third of Americans are buying veggie meats, the majority of whom are not vegan or vegetarian.
Through Compassion Over Killing’s campaign website, WeLoveSubway.com, thousands of consumers have been urging Subway – the world’s largest restaurant chain – to offer more substantial protein-packed vegan meals. As a growing number of Americans continue reaching for healthier and more humane options, how is the company responding to this increase in demand for hearty, meat-free meals?