VegWeek 2016 Success: Stars Align & Thousands Try Veg

smcdonald Uncategorized Leave a Comment

VegWeek 2016 has been a huge success: the stars aligned, from well-known athletes and celebrities to our partners and recruiters, empowering thousands of friends, family and followers to explore the world of meat-free eating for at least one week! Spanning April 18-24, VegWeek 2016 marked Compassion Over Killing’s eighth consecutive year of this week-long international campaign celebrating vegetarian eating. The …

Celebrities Inspire Thousands to Join VegWeek!

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There are 52 weeks in a year. Why not make at least one meat-free? That’s the inspiring message behind COK’s VegWeek, an international week-long celebration of vegetarian eating that coincides with Earth Day, this year spanning April 18-24. Thousands commit to explore plant-based eating during VegWeek by taking a 7-Day VegPledge. And they’re in good company with support and inspiration from …

Plant-Based Veggie Grill is Set to Sprout Up Nationwide

smcdonald News, Veg Eating Leave a Comment

As Americans continue to clamor for more veg-strong options — and less meat and dairy — the West coast-based Veggie Grill is coming to the rescue. After much success and accolades, this popular vegan chain is now setting its sights on expanding coast to coast, according to Nation’s Restaurant News.  The largest, most successful vegetarian restaurant chain in the US, Veggie …

US VegWeek

US VegWeek Kicks Off Today! Join the Fun

smcdonald Campaigns Leave a Comment

The sixth annual US VegWeek kicks off today! This nationwide campaign, which starts on Meatless Monday and the day before the 44th annual Earth Day, empowers people to create a kinder, greener, and healthier world, simply by choosing vegetarian foods. In the words of late Wisconsin Senator Gaylord Nelson who founded Earth Day, “Our goal is not just an environment …

School Menu

Vegetarian School Menus Plant Seeds For Healthy Eating

smcdonald Campaigns, Health, News, Outreach, Veg Eating Leave a Comment

With nationwide childhood obesity rates reaching unprecedented levels, it’s clear that the time has come to swap the greasy cafeteria “mystery” meatloaf and fatty chicken nuggets out for healthier protein-packed plant-based options. This cafeteria conversion is well underway in schools across the US — from Meatless Mondays to all veg menus — and it’s good news for our health, the planet, and animals.

US VegWeek

US VegWeek Success: Thousands Go Meat-Free for a Week!

smcdonald Events, Health Leave a Comment

Vegan Baking Our fifth annual US VegWeek wrapped up on Sunday, and it was a resounding success!

The weeklong celebration highlighting the many benefits and flavors of vegetarian eating included more than 3,500 people from coast to coast taking our 7-Day VegPledge, 140 restaurant specials offered in 21 states, 150 events held in 33 states, and more media coverage than ever before.


US VegWeek Puts Meat-Free Eating on the Political Map

smcdonald Events, Outreach, Victories Leave a Comment

VegWeekThere are 52 weeks in a year. Why not make at least one of them meat-free? That’s the idea that inspired COK to launch our US VegWeek campaign in 2009 – it’s an idea that was shared with us by Maryland State Senator Jamie Raskin.

Sen. Raskin was the first lawmaker to sign our 7-Day VegPledge, proudly noting that his participation helps “align my morals with my menu.” His continued support has helped the campaign grow each year, empowering countless other lawmakers and thousands of consumers from coast to coast to make kinder, greener, and healthier food choices.

Earth Day

US VegWeek 2013 Kicks Off Today – Earth Day!

smcdonald Environment, Events, Outreach Leave a Comment

Today marks the 43rd anniversary of Earth Day, a day intended to encourage individuals to take meaningful actions in their everyday lives that, collectively, contribute to preserving the planet. But in the words of late Wisconsin Senator Gaylord Nelson who founded Earth Day, “Our goal is not just an environment of clean air and water and scenic beauty. The objective is an environment of decency, quality and mutual respect for all other human beings and all other living creatures.”

John Salley

NBA Star John Salley Kicks off US VegWeek Events

smcdonald Events, Outreach 1 Comment

John Salleyt The fifth annual US VegWeek kicks off in less than 2 weeks! This nationwide event, which begins on Earth Day (April 22), offers a fun and supportive way to explore the many flavors and benefits of vegetarian eating.

Thousands of people–including scores of lawmakers–have already agreed to take our 7-day pledge, and it’s not too to sign up! Are you up the for challenge?