For many of us, this time of year is one of reflection: Are you pursuing your passions? Making a difference in the world around you? Feeling fulfilled by your work?
All year long, the COK Baltimore team has been doing just that — by showing Charm City the far-reaching impacts of our dietary choices and empowering people to make healthier and more humane food choices. You can see them in action in COK’s 2011 year-in-review video!
I have always loved making New Year’s resolutions. Why? Because goal-setting
provides limitless opportunity—“I can do anything I want! Anything I have ever wanted to accomplish I can put on this list and achieve!” It’s empowering!
Turkeys don’t have much to be thankful for this time of year—save for Tofurky’s Roast, Field Roast’s Celebration Roast, and Gardein’s Stuffed Turk’y. These three delicious options require little more than an oven, and are especially convenient for the reluctant cook, new vegetarian, or time-strapped holiday traveler. With that in mind, we hit the streets—on both coasts and with two types of Tofurky— to show consumers just how easy it is to satisfy their cravings for turkey (and the sandwich leftovers) without harming a single feathered friend.
With a four-day weekend, colder weather, and the sluggish aftermath of holiday eating coming up for many, why not take some time to get active for animals? Oh, because you’ll be resting up, avoiding bitter-cold winds, and trying to decide whether or not your food was laced with a sedative? That’s fine—there are many easy ways to get active online without ever leaving your armchair or Snuggie embalmment!
Today is Meatless Monday. Tomorrow is America Recycles Day.
They’re both very important ways to protect our planet, but you’ve probably been recycling for over a decade, so let’s talk about the growing Meatless Monday movement.
Over 50% of Americans are familiar with the concept and nearly 1 in 5 are already doing it. Even your grandmother has read about it in her AARP magazine. This Meatless Monday thing? It’s BIG.
Last Monday was the perfect storm to promote healthier and more sustainable vegetarian eating: in honor of Meatless Monday, Vegetarian Awareness Month (Oct.) and Food Day (Oct. 24), COK celebrated this trio of events by dishing out over 1,000 free vegan sandwiches, made with Tofurky deli slices, in Washington, DC and Los Angeles, CA.
Last month, we launched our ambitious Fall 2011 Pro-Vegetarian Commercial Campaign blanketing the national airwaves on MTV, Comedy Central, and Animal Planet with a powerful message of compassion.
October 1 was World Vegetarian Day, October 2 was World Farm Animals Day, and all of October we’re celebrating Vegetarian Awareness Month. In the spirit of the season, here are 29 actions you can take to encourage plant-based eating—to help protect animals, the planet, and our health.
If you’re reading this, chances are you’re a bit of a walking encyclopedia on vegetarian eating. You know which store near you sells Daiya cheese at the best price, which kind of non-dairy milk goes best with your favorite coffee or tea, and know a heavy handful of compelling statistics on how factory farming pollutes our water and air, wastes resources, and is a truly horrific system to live and die within.
Even with all of this important knowledge running through our heads, it’s always good to take a step back and re-evaluate our strategies and talking points in an effort to try to be as effective as we can when advocating for animals.