In a blatant case of the pot calling the kettle black, Tyson Foods recently challenged fellow poultry giant Perdue Farms, Inc., by way of the National Advertising Division (NAD). The advertisement in question — painting all of Perdue’s chickens as organic and “happy” —was found to be misleading. Perdue recently began broadcasting these ads on YouTube and television, depicting chickens …
“Boning” Severely Restricts Male Birds’ Ability to Eat Wayne Farms, the nation’s sixth largest poultry producer, has stated that it will end the brutal practice of stabbing a dull plastic “bone” through the sensitive nostrils of young male breeder chickens. The painful practice, commonly known as “boning,” severely restricts male birds’ ability to eat in order to keep them from …
Fusion TV just released an in-depth investigative documentary exposing the underbelly of the chicken industry – from the abuse and neglect forced upon animals to the unfair conditions endured by contractors to marketing claims that are misleading consumers. The documentary is based on Craig Watts, a North Carolina contract farmer who has raised chickens for Perdue since the early 1990’s, …