For two days straight, COK’s booth at the popular NBC4 Health & Fitness Expo was non-stop busy with people eager to give vegetarian eating a try. Many said they’ve already started to reduce their meat consumption and others asked us how to get started. Their comments confirm what the US Dept. of Agriculture states in a recent report: Americans are eating less and less meatAttendees were voracious for more information on vegetarian eating, and our stellar team of over a dozen volunteers shared personal stories, meal ideas, tips, free food samples, video clips of factory farming, and of course lots of printed materials.
“Compassion Club” Debuts at Los Angeles Something Healthy
In 2011, we announced that after working with Compassion Over Killing (COK), the Canadian-based quick-service sandwich chain, Pita Pit, added a new vegan black bean patty to its menus in over 100 locations throughout the US. We also successfully worked with the UK-based Quorn, the world’s number one brand of meat-free alternatives, to launch its first-ever, all-vegan product.
Meet COK’s Baltimore Volunteer Team!
For many of us, this time of year is one of reflection: Are you pursuing your passions? Making a difference in the world around you? Feeling fulfilled by your work?
All year long, the COK Baltimore team has been doing just that — by showing Charm City the far-reaching impacts of our dietary choices and empowering people to make healthier and more humane food choices. You can see them in action in COK’s 2011 year-in-review video!
New Year’s Resolution: Making This the Year of Compassion!
I have always loved making New Year’s resolutions. Why? Because goal-setting
provides limitless opportunity—“I can do anything I want! Anything I have ever wanted to accomplish I can put on this list and achieve!” It’s empowering!
Holiday Feed-In Spreads Holiday Cheer
We’ve already had a busy season, but with winter festivities approaching, Compassion Over Killing’s Los Angeles volunteers gathered in front of the popular Whole Foods Market in Santa Monica for one final 2011 feed-in–to introduce shoppers to the variety of humane holiday refreshments available today.
Bicoastal Tofurky Feed-Ins Give Over 700 Consumers a Taste of Compassion
Turkeys don’t have much to be thankful for this time of year—save for Tofurky’s Roast, Field Roast’s Celebration Roast, and Gardein’s Stuffed Turk’y. These three delicious options require little more than an oven, and are especially convenient for the reluctant cook, new vegetarian, or time-strapped holiday traveler. With that in mind, we hit the streets—on both coasts and with two types of Tofurky— to show consumers just how easy it is to satisfy their cravings for turkey (and the sandwich leftovers) without harming a single feathered friend.
Effective Animal Activism – Done 100% Online!
With a four-day weekend, colder weather, and the sluggish aftermath of holiday eating coming up for many, why not take some time to get active for animals? Oh, because you’ll be resting up, avoiding bitter-cold winds, and trying to decide whether or not your food was laced with a sedative? That’s fine—there are many easy ways to get active online without ever leaving your armchair or Snuggie embalmment!
Meatless Monday: Bigger Than Recycling?
Today is Meatless Monday. Tomorrow is America Recycles Day.
They’re both very important ways to protect our planet, but you’ve probably been recycling for over a decade, so let’s talk about the growing Meatless Monday movement.
Over 50% of Americans are familiar with the concept and nearly 1 in 5 are already doing it. Even your grandmother has read about it in her AARP magazine. This Meatless Monday thing? It’s BIG.
Meatless Monday: COK Serves Over 1,000 Free Vegan Sandwiches in DC and LA!
Last Monday was the perfect storm to promote healthier and more sustainable vegetarian eating: in honor of Meatless Monday, Vegetarian Awareness Month (Oct.) and Food Day (Oct. 24), COK celebrated this trio of events by dishing out over 1,000 free vegan sandwiches, made with Tofurky deli slices, in Washington, DC and Los Angeles, CA.
