cowspiracy

New Movie “Cowspiracy: The Sustainability Secret” Puts Environmental Executives in the Hot Seat

smcdonaldAnimals, Environment, Interviews Leave a Comment

Like many of us, Kip Anderson was inspired by Al Gore’s 2006 documentary, An Inconvenient Truth. An environmentalist at heart, Kip was quick to incorporate the film’s suggestions in an effort to reduce his carbon footprint. But he wanted to do more so he could have more of a meaningful impact and that’s when he discovered that the single greatest …

david haye

Champion Boxer David Haye “The Hayemaker” Goes Vegan

smcdonaldHealth Leave a Comment

British heavyweight champion boxer David Haye, also known as “The Hayemaker,” has joined the ranks of the many athletes choosing vegan foods for both compassion and a competitive edge. “I watched a TV documentary about how animals are farmed, killed and prepared for us to eat,” Haye states. “I saw all those cows and pigs and realized I couldn’t be …

MUSE School

California MUSE School Going Vegan – First in US

smcdonaldUncategorized 5 Comments

When Suzy Amis Cameron became dissatisfied with the environmental practices of her 4-year-old daughter’s school, she decided to take it upon herself to create the school environment she wanted. With the support of her husband, James Cameron, most famously known for his films Titanic, Avatar, and The Terminator series, she created the MUSE school in Calabasas, California. Cameron, who founded …

lean & green days

Lean & Green Days: Philadelphia Public Schools to Promote Meat-Free Eating

smcdonaldCampaigns, Outreach, Veg Eating 2 Comments

The City of Brotherly Love keeps showing just how much love it has for heart-healthy food. This fall, Philadelphia Public Schools will introduce weekly Lean & Green Days, when schools across the city will encourage students to choose from a variety of meat-free options — including pasta with marinara sauce, veggie calzones, and bean burritos — on the menu. This …

speciesism

Speciesism: You’ll never look at animals the same way again, especially humans

smcdonaldAnimals, Outreach Leave a Comment

That’s what Speciesism: The Movie promises viewers with its entertaining and informative examination of factory farms. Here’s what monthly columnist for Scientific American had to say after seeing the film: “When I entered the theater to see Mark Devries’s film Speciesism: The Movie I was a speciesist. When I came out I could no longer justify the treatment of animals with any …

selling meat

Food Marketer Reveals Shameful Secrets for Selling Meat

smcdonaldVeg Eating Leave a Comment

Have you noticed that an increasing number of food products on the market tout claims such as “animal friendly,” “natural,” or “sustainable”? The industry knows that not only are some consumers eager to make more informed purchasing decisions, many of them are also willing to pay more for products they perceive to be more aligned with their values or concerns. …

animal rights activist award

COK Investigator Taylor Wins Animal Rights Activist Award!

smcdonaldInvestigations Leave a Comment

Last weekend at the annual WorldFest in Los Angles, COK investigator Taylor Radig was honored to receive the Patty Shenker Animal Rights Activist Award! She proudly accepted this on behalf of former and current investigators who cannot receive — but very much deserve — public recognition for their brave work to expose animal abuse. When Taylor decided to become an …