Quorn, one of the world’s leading brands in frozen meat alternatives, announced that it is investing £7 million (about $9 million US) into vegan research and development. The UK-based company intends to open a research and development facility in their North Yorkshire headquarters as a response to a 12% rise in sales in just the first half of this year. …
Quorn Foods Plans to Launch New Vegan Option in the UK
Late
last year, we announced that after working with Compassion Over Killing, Quorn
Foods, one of the top-selling frozen vegetarian brands, created its first-ever all-vegan product that was
launched in the US. The Quorn Vegan Burger debuted to rave reviews
and strong sales, and it’s currently available in over 1,000 stores
nationwide.
Inspired by the tremendous success of the US vegan burger and in
response to increasing customer demand in the UK, where the company is based, Quorn is actively working to expand its vegan
line.
According to Chris Wragg, Quorn Foods UK Marketing Director:
Quorn Launches First Vegan Product
After successfully persuading several major corporations to reduce or eliminate their use of eggs and add vegan options – including Morningstar Farms, Lightlife, and BOCA Foods – COK reached out to the UK-based company, Quorn, touted as the world’s number one brand of vegetarian meat alternatives.