Over the years, Animal Outlook has conducted a variety of investigations to expose the truth of animal agriculture. Following on from some investigations, we have gained success through strategic campaigns that encourage companies to shift towards vegan options. Here are some successful corporate campaign stories that reflect this progress.
Ending Nose-Boning in Poultry Production
Animal Outlook’s investigation into a Tyson supplier exposed a painful practice called “nose-boning.” In this practice, a hard plastic rod was forced through the sensitive nostrils of breeder birds to prevent them from eating large amounts of food. Following the release of the investigation and widespread media coverage, Tyson and other major poultry producers—including 17 of the top 20 in the country—committed to ending this cruel practice.
Morningstar Farms Drops Eggs from Chicken Alternatives
Morningstar Farms, a major contributor to frozen food, responded to advocacy by Animal Outlook and Vegan Outreach by reformulating its Chik’n Nuggets, Patties, and Buffalo Wings to be egg-free. The shift not only makes these items more accessible to vegans but also spares thousands of hens annually from confinement and exploitation. This change signals Morningstar’s responsiveness to consumer demand for vegan foods.
BOCA’s Egg-Free Commitment and Continued Advocacy
After ongoing engagement and consumer petitions, BOCA Foods—owned by Kraft Heinz—publicly committed to removing eggs from its product line. While some of its products still contain dairy, the egg-free announcement was a pivotal step in moving the brand closer to vegan offerings.
Lightlife Becomes Fully Vegan
In 2018, Lightlife Foods announced a full transition to 100% vegan products. This decision followed sustained advocacy and reflected the company’s recognition of shifting consumer values. The removal of all animal-derived ingredients—including eggs and dairy—further cemented Lightlife as a leader in the vegan meat space.
Quorn’s First Vegan Burger and Egg Reduction
Quorn, a global meat alternative brand traditionally reliant on egg whites, responded to outreach by Animal Outlook by launching its first fully vegan product—a vegan burger. As a result of further pressure, the company estimated it would use three million fewer eggs annually. This development demonstrates how campaigns and product innovation can directly reduce animal suffering.
Dunkin’ Adds Almond Milk and Explores Vegan Options
On the heels of consumer petitions led by Animal Outlook, Dunkin’ began offering almond milk in stores nationwide. This offering, paired with the later trial of vegan sandwiches, reflects the growing demand for dairy-free and meat-free options in fast-food chains. Dunkin’s shift is a clear example of how consumer pressure can shape national menus.
The Bigger Picture: What These Victories Mean
From ending physical harm in factory farms to mainstreaming vegan foods, Animal Outlook has helped reduce animal suffering while steering companies toward more sustainable and ethical practices. As vegan options become more common, animal ethics are questioned, and the foundation for a more compassionate food system continues to strengthen, these efforts result in millions of animal lives being spared and are a step toward a positive shift for animal welfare.