VICTORY: Lightlife Brand Goes 100% Vegan

smcdonald Veg Eating, Victories

Following a campaign by Compassion Over Killing (COK), a few years ago Lightlife drastically reduced the use of eggs in their line of vegetarian foods, by 166,000 eggs annually! The brand also introduced three exciting new vegan items.

Now chickens, and all animals, have more news to celebrate: Lightlife has announced all of its products will be 100% vegan by the end of this year!

Lightlife marketing director Brad Lahrman told VegNews, “Animals or animal byproducts simply aren’t needed to create delicious, healthy, protein-rich food.

We definitely agree, and so do millions of consumers who are regularly choosing plant-based foods.

As demand for vegan food continues to rise, meat companies are taking notice, too. In February, Maple Leaf Foods bought the soon-t0-be-vegan Lightlife for $140 million! Even the CEO of one of the largest meat producers in the world, Tyson Foods, knows that the future is meatless.

Thank you, Lightlife, for going lighter by leaving animal products out of your food!