Consumer views of cow’s milk are souring, as shoppers turn to healthier plant-based options. Sales are declining and expected to continue to drop. But it’s not just the cholesterol leading shoppers to leave cow’s milk out of their carts, it’s cruelty too. Compassion Over Killing has exposed the heartbreaking reality of life for dairy cows and their calves. Right up to the end, when exhausted …
Report: Over Half of US Consumers More Concerned About Farm Animal Welfare
As Compassion Over Killing’s investigations reveal, farm animals endure immense suffering behind the closed doors of animal agribusiness. And consumers are increasingly unwilling to buy into this cruelty. A recent report from Packaged Facts shows that over half of US consumers — 58% — are more concerned about farm animal welfare than they were a few years ago, from housing, to …
NPR: Cow’s Milk Consumer Appeal Has ‘Curdled’
Dairy milk’s reputation is going sour. Compassion Over Killing’s latest investigation exposes egregious cruelty to gentle mother cows at Mason Dixon Farms, a supplier to dairy giants Land O’Lakes and Dairy Farmers of America. Plus, as consumers grow increasingly leery of cow’s milk as a “healthy” product, they’re ditching the dairy and turning to plant-based milks made from almond, soy, …
This Mother’s Day, Be Kind to All Moms
On Mother’s Day, we celebrate all of the moms and mother figures in our lives who inspire and love us every day. But many other mothers are forgotten on this special day, billions of suffering. For farm animal moms, there’s not much to celebrate. They face violence, abuse, and a lifetime of suffering. Cow, pig, and chicken mothers are the foundation …
Honor All Moms This Mother’s Day: Choose Dairy-Free!
Just days before Mother’s Day, Compassion Over Killing’s heartbreaking new undercover video is exposing cruelty to gentle mother cows at Mason Dixon Farms, a supplier to some of the largest names in dairy, including Land O’Lakes and Dairy Farmers of America (DFA). The footage reveals the devastating reality behind Big Dairy. COK’s investigator documented egregious cruelty, including cows being kicked, punched, and …
Mintel: Dairy Milk Sales Are Dropping and Will Keep Dropping
Dairy milk is on the decline. So much so that the dairy industry has dumped millions of gallons of overproduced, unwanted milk. And a recent report from Mintel, a market research firm, says that “sales of dairy milk decreased 7% in 2015 and are projected to drop another 11% through 2020.” This marketplace shift is largely attributed to consumers scooping up non-dairy …
Dairy Lobby Group Dumps Support for Dairy PRIDE Act
At a House Agriculture Committee hearing yesterday in the nation’s capital, Michael Dykes, the CEO of the International Dairy Foods Association (IDFA) weighed in on the Dairy Pride Act, legislation that would prohibit the use of words like “milk” or “cheese” on dairy-free products. IDFA represents 85% of the US dairy industry and threw its support behind this bill when it was introduced …
Dairy-Free is Boosting Ice Cream Sales
Moo-ve over milk: Dairy-free is the coolest thing happening in frozen treats right now: from vegan ice creams by Ben & Jerry’s and Breyer’s to frozen yogurts at TCBY and PinkBerry, and more! This plant-based popularity is even boosting sales in an otherwise melting market. VegNews reports that the ice cream industry has slumped in recent years, but the many innovative “free from” …
“Proud” of Your Product, Big Dairy? Call it “Cow Milk!”
With each generation drinking less milk than the previous one and investigations repeatedly exposing cruelty to cows, Big Dairy has been looking pretty desperate. The industry’s crying over spilled milk (literally dumping millions of overproduced gallons), attempting to squash soaring almond milk sales, and even killing cows to illegally inflate milk prices. And, amidst this dairy decline, the industry has been trying to churn the FDA into a frenzy …