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Dairy milk is on the decline. So much so that the dairy industry has dumped millions of gallons of overproduced, unwanted milk.
And a recent report from Mintel, a market research firm, says that “sales of dairy milk decreased 7% in 2015 and are projected to drop another 11% through 2020.” This marketplace shift is largely attributed to consumers scooping up non-dairy milks that are more readily available and often seen as healthier.
Mintel’s data found that 49% of Americans drink non-dairy milk, and more consumers (69%) “agree that non-dairy milk is healthy for kids” than those who “agree dairy milk is healthy for kids” (62%).
What’s prompting shoppers to pour more glasses of dairy-free? Mintel says that “the wide variety of plant-based milks addresses consumers’ diverse health needs and taste preferences.”
That variety is only getting wider: Consumers can choose from brand after brand of milks made from almond, soy, coconut, and more! The ice cream industry — also seeing melting sales — is getting a boost from dairy-free demand, and companies from Breyer’s to Ben & Jerry’s are milking the craze. Talenti also just released a new non-dairy sorbetto (peanut butter fudge!).
So, don’t skim over this: The future is looking dairy-free! Even an international dairy lobby group has “dumped its support of dairy PRIDE.”