Today we’re proud to announce the promotion of Jareb Gleckel—a fearless litigator, brilliant strategist, and unapologetic ally for farmed animals—to Director of Legal Advocacy at Animal Outlook. Jareb joined us from a background in commercial litigation and has already been designing the kinds of novel cases that change industry behavior and set legal precedent. Behind the scenes you’ll find him: …
“Humane Slaughter” and Other Misleading Phrases: A Language Guide
Words do a lot of heavy lifting in our food system. They can reveal the truth — or bury it. At Animal Outlook, our mission is to create systemic change for animals by exposing cruelty, challenging powerful industries, and accelerating a shift to a just, plant-powered future. That starts with investigations and legal action — and it also starts with …
What a Chicken Really Wants: Natural Behaviors You’ll Never See in a Factory Farm
When you picture a chicken, do you see a living, thinking individual — or a carton, a package, or a menu item? The factory farm industry depends on that difference. But once you understand the nature of chickens, it becomes harder to look away and impossible to accept business as usual. At Animal Outlook, our mission is direct and uncompromising …
Factory Farming and Climate Change — What the Industry Doesn’t Want You to Know
Most people accept that the climate is changing fast. Fewer people know that what is on our plates is a major part of the problem. Factory farming — the intensive, industrial production of meat, dairy, and eggs — is quietly driving deforestation, land degradation, and powerful greenhouse gas emissions. Animal Outlook’s mission is simple and bold: Exposing Truth. Inspiring Change. …
Protect Fish with Your Plate: Try These Vegan Seafood Brands
When you see “seafood” on a menu, it’s often marketed as fresh, clean, and sustainable. But Animal Outlook’s groundbreaking salmon investigation revealed a grotesque reality—one your choices can help change. What Our Salmon Investigation Revealed Animal Outlook conducted the first-ever undercover exposé of salmon aquaculture in the U.S. Our investigator worked inside Cooke Aquaculture, supplying the True North Seafood brand. …
Beans, Not Bodies: How a Simple Food Powers a Compassionate Future
If there were a single food that could support your health, protect the planet, and spare animals from suffering, all while being cheap and delicious, it would be beans. At Animal Outlook, our mission is clear: Exposing Truth. Inspiring Change. Our investigations reveal the hidden cruelty of animal agriculture, and our legal, farm transitions, and outreach work help build a …
Vegan Cheese and Wine Pairing
🍷🧀 This weekend proved once again that delicious food speaks louder than labels. Our incredible regional chapter leader Kristine M. organized a vegan cheese and wine pairing at a Northern California vineyard, and the results were nothing short of transformative. Huge thanks to Rebel Cheese for donating ten incredible cheeses and offering discounts on more—their generosity made this event possible. …
What is Aquaculture?
When people hear “aquaculture,” they often picture crystal clear water, flourishing pond ecosystems, and healthy fish enjoying spacious enclosures. The industry leans into that image — branding farmed fish as a clean, modern, and even eco-friendly answer to overfishing. Aquaculture simply means farming aquatic animals — fish like salmon, tilapia and catfish, along with shrimp and other species — for …
The Carnivore Diet: When “Anti-Vegan” Becomes a Brand
Some trends pop up to solve problems. Others exist to push back against progress. The carnivore diet, a regimen that celebrates eating only animal products and proudly rejects plants, has become the latest “anti-vegan” badge for influencers and contrarians looking to make a statement. At Animal Outlook, we expose truth and inspire change. That means pulling back the curtain not …









