As part of our mission to make 2012 the Year of Compassion, we’re taking our powerful and award-winning Pro-Vegetarian Commercial campaign to the next level: from airing nationwide on three TV stations last fall to running ads online, where a growing number of today’s youth are turning to watch their favorite TV shows and movies.
One of the most popular online and on-demand video streaming services is HULU — and starting this week, in the middle of watching hit TV shows, movies, or documentaries, over one million HULU viewers will see our 30-second commercial, “A Side of Truth.” (watch our ad below)