VegWeek Kicks Off Today, with Celebrities like Alicia Silverstone Inspiring Thousands to Take the VegPledge

VegWeek 2018 is now officially underway — and the 7-Day VegPledge Challenge is on! More than 8,000 people including pro-plant celebrities, athletes, and other world-changers are exploring and enjoying the many flavors and fun of plant-based eating from April 16-22.

VegWeek’s message is simple yet impactful: Together, we can change the world one week at a time!

Hosted by Compassion Over Killing since 2009, this annual healthy-eating campaign, has taken root around the planet — and for the planet. VegWeek is celebrated around Earth Day (April 22) to highlight the powerfully protective environmental impact of choosing plant-based food.

Raising animals for food is wreaking havoc on our planet and causing tremendous suffering. We can change this through our dietary choices. By putting plants on our plates, we can benefit the Earth, our health, and animals.

To keep up this meatless momentum, stars are inspiring their fans to join them on the green carpet! VegWeek 2018 celebrity Endorsers include: Mya, Grey, Belinda Carlisle, and many others.

Actress Alicia Silverstone even hand-picked a Moroccan Couscous With Saffron recipe from her book The Kind Diet, for her blog urging followers to eat green for Earth Week.

“Making changes to your diet has one of the most powerful impacts on reducing one’s carbon footprint and helping heal the planet. Loved ones can take the ‘VegPledge’ for the week and receive tons of support and recipes.”

– Alicia Silverstone writes about VegWeek on The Kind Life

VegPledgers receive exclusive offers and discounts from VegWeek Gold Sponsors: A Well-Fed World, Eat for the Planet, Follow Your Heart, The Jackfruit Company, Lady Freethinker, Miyoko’s Kitchen, Treeline Treenut Cheese, Veestro, and Vegan Essentials.

Empowered by the many resources provided throughout VegWeek, many happy VegPledgers continue with vegan or vegetarian eating long after enjoying the campaign.