You’re probably familiar with the highly-marketed slogans “Got Milk?” and “Beef: It’s what’s for dinner”? That’s because every year, federal farm “Checkoff” programs spend more than $500 million to advertise and promote meat, dairy, and eggs to the American public.
The concept is simple: the more vegan products in the marketplace, the more likely it is that people will try vegan goods! Vegan businesses are quickly taking root across the country. And, like every small business, these entrepreneurs face challenges. That’s where marketing firm Vegan Mainstream comes in! Founder Stephanie Redcross talked to us about her new Vegan Professional Bootcamp series, coming to Los Angeles on October 12!