Just days after hinting at exploring vegan protein, Starbucks has confirmed it will cook up a vegan breakfast patty for its US and Canada menus this year.
In today’s earnings call, Starbucks COO Roz Brewer stated, “We will be introducing a breakfast sandwich this year with a plant-based patty both in US and Canada, and the combination of those pairings is significant for us in terms of how we think about what the customers [are] asking for us to develop.”
This massive victory will put a plant-based meal front and center for Starbucks’ 75 million monthly US customers–and millions more in Canada. It comes after years of Animal Outlook (formerly Compassion Over Killing) campaigning with journalist Jane Velez-Mitchell for Starbucks to offer compassionate vegan fare to pair with its non-dairy beverages–including feedback from the more than 30,000 of you who have signed our petition.
The new breakfast patty will finally bring to fruition a commitment the chain has been making for years: In 2018, in response to Animal Outlook’s in-person request at Starbucks’ annual shareholder meeting, the chain pledged a new vegan food line. But after rolling out a vegan macadamia oat cookie, Starbucks quietly discontinued it. Then, in 2019, an Animal Outlook representative was again told that we’ll “continue to see work come from [Starbucks] in that area.”
Over the last few years, select cities have been able to enjoy a vegan cupcake (Miami), Dream Pops ice cream bars (LA), and protein-packed lentil bowls (DC, SF, NYC, and others) from Starbucks, but the vast majority of Starbucks’ US customers seeking kinder, sustainable treats were often limited to oatmeal or chips (although Starbucks UK has made much greater strides, with a variety of offerings from sandwiches to mac and cheese).
With your help, Jane Velez-Mitchell and Animal Outlook have kept the pressure on, from flooding Starbucks website with requests for vegan sweets on holidays like National Cupcake Day, to starting a buzzworthy social media campaign using Starbucks’ cups and appearing inside and outside the coffee giant’s annual meetings.
Finally, Starbucks has heard the buzz, following in its its competitor Dunkin’s footsteps with a veggie breakfast patty and putting compassion at millions of coffee lovers’ fingertips.
Will it be a Beyond patty, or maybe Starbucks’ longtime business partner Nestlé’s new Awesome Burger? Tell Starbucks you can’t wait to find out with a quick tweet in appreciation today!