Little Caesars Tests Plant-Based “Impossible Supreme” Pizza

Plant-based pizza at Little Caesars

Today, Little Caesars announced a limited run of a new plant-based “Impossible Supreme” pizza using meatless sausage from Impossible Foods in Washington, Florida and New Mexico. According to Chief Innovation Officer Ed Gleich, the new pizza will cater to the chain’s “loyal, mostly carnivorous fans” and is “likely just the beginning of plant-based menu items from Little Caesars.”

Little Caesars is jumping on board with many other restaurants in offering the plant-based meat, including Qdoba and Burger King.

However, the chain still isn’t cashing in on the demand for dairy-free pizza, despite competitors like Papa John’s UK–which recently launched a vegan hot dog pizza–as well as Domino’s Australia and New Zealand already offering vegan cheese.

Little Caesars is falling behind by serving misery with every single shred of mozzarella. Each year, more than half million cows languish on dairy farms, forcibly impregnated and separated from their babies, to churn out milk for its cheese supplier Leprino Foods. And although they have a natural lifespan of around 20 years, they are sent to slaughter when they are about five years old, when their milk supply begins to decline. 

The babies of these mother cows don’t fare any better. The males, considered useless in the dairy industry because they don’t produce milk, are sent to be raised for veal or simply left to die. And the females enter the same cruel cycle as their mothers.

By adding vegan pizza to its menu, the pizza giant will make kinder, healthier and more sustainable options more accessible to millions of people nationwide. Help the chain see the demand for vegan pizza TODAY: Click to send a quick tweet.