As part of our mission to make 2012 the Year of Compassion, we’re taking our powerful and award-winning Pro-Vegetarian Commercial campaign to the next level: from airing nationwide on three TV stations last fall to running ads online, where a growing number of today’s youth are turning to watch their favorite TV shows and movies.
One of the most popular online and on-demand video streaming services is HULU — and starting this week, in the middle of watching hit TV shows, movies, or documentaries, over one million HULU viewers will see our 30-second commercial, “A Side of Truth.” (watch our ad below)




Need a new pair of animal-friendly shoes? Looking for a good vegan cookbook for yourself or as a gift for a friend? Or what about getting some gummy bear vitamins? You’ll find it all on
In our everyday lives, it may be difficult for us to relate to pigs or any farmed animal for that matter. Most of us have never met a pig in person or had the opportunity to discover that these highly social animals possess an amazing capacity for love, joy, and sorrow.