Self-help book and advice column authors cover just about all topics imaginable: how to save a relationship, how to end a relationship, how to practice one’s religion, how to persuade others, and really every possible goal you could ever have in life. With so many pursuits to comment on, so much knowledge to impart, what is the current focus, eating up a 30% share of the New York Times best-sellers list for advice books? Choosing vegan foods.
That’s right: it turns out the winning message these days is leaving animals off our plates and enjoying a longer, happier, healthier, and more humane lifestyle. If you were looking for an upbeat moment of reflection on how far we’ve come, now is a good time to rejoice. People want to learn about the benefits and ease of making plant-based food choices.