Imagine the
possibilities if there were a plant-based product available that was so similar
in texture and taste to chicken that consumers couldn’t tell the difference.
Now imagine that this meat-free product also cost less than meat. That’s
exactly what Ethan Brown, founder of Beyond Meat, aims to do – and his company
is making national headlines across the U.S. as its products are hitting stores
from coast to coast.
Q: What makes Beyond
Meat different from other plant-based meats available today?
Each Thanksgiving, countless among us find ourselves preparing meals (from entrées to sides to desserts) for unexpected not-yet-vegan guests or hosts. Suddenly, the pomp and circumstance of a holiday meal is combined with a high-pressure opportunity for great vegan food outreach. 
Referring to them as “birds of courage,” Benjamin Franklin believed the turkey should be named the national bird as of the United States (instead of the bald eagle). Perhaps he admired the intelligence, beauty or resourcefulness of turkeys – these are characteristics unknown to most Americans who, today, often view turkeys as little more than the center of the holiday dinner table. 
This holiday season, millions of families will gather together around the dinner table — with food as the center focus. 
Whether your political views are liberal or conservative, and even if you’ve already voted or are too young to vote, each one of us has an important choice to make today: 
Compassion Over Killing staff, interns, and volunteers celebrated Vegetarian Awareness Month all October long by distributing thousands of pieces of pro-vegetarian literature at the many fall festivals held across the East Coast.