Pro-Veg Ad

COK’s Pro-Veg Ad: “It convinced me to … give vegetarianism a try.”

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Two pennies. You might think that two pennies aren’t worth a whole lot these days, but what if someone told you that’s all it might take to actually change someone’s mind – and save lives. How? Two pennies is the average cost per view of running a 30-second commercial on, one of the most popular video streaming websites where a growing number of people are turning to watch their favorite TV shows. Yes, just two pennies.

Now imagine if, while watching HULU, in between their prime time television shows or late night comedy on demand, viewers caught a brief glimpse of the horrors kept hidden behind the closed doors of animal agribusiness.

Compassion Over Killing is making this a reality. Earlier this month, we launched our fall 2012 Side of Truth online pro-veg ad campaign, shining a bright light on the dark world of factory farming and empowering viewers to rethink exactly what – and who – they’re eating.

The response has been phenomenal: traffic to our website,, has nearly tripled and requests for more information are pouring in.

Most notable, however, are the thoughtful messages we receive from viewers, such as these:

“My wife saw the TryVeg commercials on TV and asked me to take a look. I
did, and it convinced me to … give vegetarianism a try.”

“After seeing your ad, I checked out your site and was pleasantly surprised by all the helpful information for beginners. Going vegetarian is something I’ve been thinking about but never had the motivation to really try until now. Thanks!”

“For the past year, I’ve been cutting back on how much meat I eat but now I’m ready to take the next step and your ad on HULU helped me realized that.”

This strategic campaign is one of the most cost-effective means to spread the animals’ message. And throughout the fall, your donation dollars will go twice as far, thanks to one of our generous supporters who’s offering a $75,000 matching grant.

That’s right: donate now to support our eye-opening advertising campaign and your gift will be matched, dollar for dollar, up to $75,000, helping us raise a total of $150,000 – and we’re so close to reaching our goal.

Please watch our award-winning ad below – and stand up for animals today by helping us continue serving a “Side of Truth” as long as possible. With enough funding, our commercial will also run nationwide on MTV, Animal Planet, and Comedy Central.

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