New Video Offers “Unauthorized SPAM Tour”
as a Parody of Hormel’s “Spamerican” Tour
Take a behind-the-scenes look at where SPAM really comes from.
As Hormel Foods rolls its SPAMERICAN Tour across the US, Compassion Over Killing (COK), a national nonprofit animal protection organization, is rolling out its own “Unauthorized SPAM Tour” video, giving the public a rare look inside an exclusive Hormel supplier.
Viewers are taken on the tour by Earl, an animated guide who visits Quality Pork Processors (QPP), a pig slaughterhouse located on Hormel Century Parkway in Austin, Minn. A surprised Earl strays from his pro-industry script, muttering under his breath, as he goes through the slaughterhouse, seeing for the first time the reality of life — and death — for these animals.
Along the tour, Earl encounters pigs who are unable to walk being kicked, shocked, and dragged, workers beating pigs to move them out of holding pens, a supervisor sleeping on the job, and pigs improperly stunned who may end up in the scalding tank while still alive. At the end of the tour, a queasy Earl remarks, “No wonder so many people are going vegetarian.”
The eye-opening footage is from COK’s recent undercover investigation inside QPP, one of five pig slaughterhouses in the US operating under HIMP, a controversial high-speed, reduced inspection USDA pilot program. The Washington Post broke the story, and our investigation footage quickly went viral, sparking international headlines.
“Consumers want to know the truth about where their food is coming from. So as Hormel travels across the US to showcase its SPAM product, we created the ‘Unauthorized SPAM Tour’ to take Americans behind the closed doors of a Hormel slaughterhouse,” says Erica Meier, Executive Director of Compassion Over Killing.
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Compassion Over Killing (COK) is a nonprofit animal protection organization working to end the abuse of farmed animals through undercover investigations, litigation, corporate outreach, public education, and other advocacy programs.
For more information about Hormel & HIMP, please click here.