Last Monday on Bruinwalk, we challenged UCLA students to identify vegan athletes from a lineup. The prize? Free plant protein snacks from Gym Snack. (shoutout to them for the donation—these samples absolutely crushed). 🌱💪 Nearby, an Effective Altruism group was running a fundraiser—do one push-up, they donate 10 cents to your chosen charity. Our regional chapter leader, Zachary Krauss and …
People often feel uncomfortable when they’re reminded that meat comes from animals. Psychologists call this meat-related cognitive dissonance (MRCD) (Rothgerber, 2020). It happens when our values, like caring about animals, conflict with our behavior, such as eating them. This discomfort can be triggered by seeing farm animals, learning about factory farming, realizing that meat once belonged to a living being, …
Undercover investigations in factory farms are often dismissed as extreme or sensational. But what these investigations reveal is not an overstatement, it is the everyday reality inside an industry that operates largely out of public view. Even when undercover investigations are a hard watch, at the end of the day we’re only exposing the literal, real, unfiltered truth. Not exaggerating. …
When you see “seafood” on a menu, it’s often marketed as fresh, clean, and sustainable. But Animal Outlook’s groundbreaking salmon investigation revealed a grotesque reality—one your choices can help change. What Our Salmon Investigation Revealed Animal Outlook conducted the first-ever undercover exposé of salmon aquaculture in the U.S. Our investigator worked inside Cooke Aquaculture, supplying the True North Seafood brand. …
What’s better than a Valentine’s Day vegan cupcake giveaway? FOUR Valentine’s Day vegan cupcake giveaways. 💚🧁 Last week, Animal Outlook teams spread kindness to animals in the sweetest way possible—by hosting vegan cupcake giveaways in CA, DC, CT, and NV. We invited communities to show love to all animals by sampling delicious plant-based treats and taking the VegPledge. Across all four cities, the …
Celebrity Endorsements Can’t Hide the Truth From Robert F. Kennedy Jr.’s vocal advocacy to soccer star Erling Haaland’s daily gallon habit, raw milk has found powerful champions among celebrities and influencers. Gwyneth Paltrow promotes it on her wellness platform, while social media influencers tout its supposed “natural” benefits to millions of followers. These high-profile endorsements helped drive a 21% surge …
Where Compassion Meets Conservation At Animal Outlook, we’ve long recognized that the fight for animal rights doesn’t exist in isolation. The systems that exploit animals are often the same ones destroying our planet. Today, we’re exploring the powerful intersection of animal rights and environmental justice, a nexus where compassion for all beings meets our collective responsibility to protect the Earth.1 …
When celebrities use their platforms to advocate for animals, the impact is undeniable. At Animal Outlook, we’ve witnessed how influential voices can amplify our message of compassion and justice for all beings. But beyond speaking out, many celebrities are cooking up change in their own kitchens, proving that vegan eating isn’t just ethical, it’s downright delicious. While our investigators are …
As awareness of the benefits of veganism grows, an increasing number of celebrities are choosing to live a cruelty-free life. Their motivations range from health concerns to compassion for animals and environmental sustainability. Whether they are lighting up the red carpet or topping music charts, these stars demonstrate that veganism is more than just a trend; it’s a choice that …