Meat is so last year! In fact, as consumers grow increasingly concerned about animal welfare, more and more are choosing kinder, healthier, and more sustainable plant-based foods.
Even meat industry news seems to be taking notice.
Poultry industry site, WATTAgNet, has just published thoughts on “why plant-based eating will increase in 2018.”
“Last year, plant-based proteins became more mainstream, thanks to heightened interest from both consumers and investors. Just in the past few days, for example, the supposed health benefits of a vegan or plant-based proteins versus animal proteins earned coverage in influential lifestyle media like Shape, Men’s Fitness and Popsugar. Those outlets point to the buzz currently surrounding plant-based alternatives, the increasing popularity of vegan diets with athletes and the research suggesting better health outcomes linked to eating less meat.”
The article adds, “the purported environmental and climate change-related benefits of plant-based proteins will also dog animal agriculture.”
Even the CEO of the nation’s largest poultry producer, Tyson Foods, has said plant-based demand is outpacing meat, and when recently asked why Tyson has increased its investment in meatless company Beyond Meat, Hayes said, “If you can’t beat them, join them.”
Though this is an encouraging step, as Compassion Over Killing’s newest investigation (of a factory farm supplying Tyson) has revealed yet again, birds suffer horrific cruelty, including the painful effects of rapid growth, behind the closed doors of the chicken industry.
The good news is that you can join the ever-growing number of consumers in choosing compassionate plant-based foods! Visit TryVeg.com today for free recipes and more.