Two pennies. You might think that two pennies
aren’t worth a whole lot these days, but what if someone told you that’s all it might take to actually change
someone’s mind – and save lives. How? Two
pennies is the average cost per view of running a 30-second commercial on
HULU.com, one of the most popular video streaming websites where a growing
number of people are turning to watch their favorite TV shows. Yes, just
two pennies.
Now imagine if, while watching HULU, in between
their prime time television shows or late night comedy on demand, viewers caught a brief glimpse
of the horrors kept hidden behind the closed doors of animal agribusiness.