Basketball referee and former pro player Antoine Knighton has teamed up with Compassion Over Killing on a new petition urging Dunkin’ Donuts to offer a vegan donut, in a relaunch of COK’s successful campaign that prompted the donut giant to offer almond milk at its thousands of US locations.
In 2014, Dunkin’ Donuts responded to requests from thousands of consumers by pouring out a non-dairy almond milk option for our morning coffee.
However, all of the donuts served by Dunkin’ contain eggs and/or dairy ingredients –so Antoine Knighton, known as the “Vegan Ref,” is calling “foul” on this lack of vegan food options! He’s penned a new petition with COK, telling Dunkin’ Donuts that a vegan treat would be a “slam dunk.”
Consumers are becoming more and more aware of the systemic suffering in the egg and dairy industries — and they don’t want a side of cruelty with their coffee. As COK investigations have revealed, dairy cows are artificially inseminated each year to keep producing milk, and each calf is torn from them just after birth so their milk can be sold to humans. This cruel cycle continues until these exhausted mother cows are considered “spent” and sent to slaughter. In the egg industry, male chicks are even ground up alive, considered “useless” because they don’t lay eggs. That kind of cruelty is not what America runs on!
According to restaurant consultants Baum + Whiteman, plant-based eating is the 2018 trend of the year–consumers are ditching animal products for a variety of reasons including animal welfare, their own health, and the large toll factory farms take on the environment. There are many vegan and vegan-friendly bakeries serving up deliciously dairy- and egg-free donuts, like Virginia-based Sugar Shack Donuts. Other food brands like Breyers, Duncan Hines and SweetFrog are also investing in sweet plant-based options.
Consumers are hungry for an accessible, quick vegan treat nationwide. As the leading donut chain, Dunkin’ has the opportunity to bring in the dough by capturing its share of the soaring plant-based market, which is expected to reach $35 billion by 2024.
It’s a win-win-win: Dunkin’ can be a leader in plant-based innovation, consumers can have a readily available vegan donut to dunk in their dairy-free coffee, and animal suffering will be reduced in the process.
Join us in asking Dunkin’ to stay on trend by offering a vegan donut option!