Millions Seeing Misery Behind McDonald’s Menu in Times Square Ad

New York, NY — July 18, 2018 — A coalition of animal protection organizations has launched a powerful video ad campaign reaching millions of people in New York City’s Times Square with eye-opening footage of the suffering endured by birds raised for McDonald’s.

The powerful 10-second ad, playing at 1500 Broadway Avenue and 43rd Street, builds on the coalition’s on-going campaign that launched via a full-page open letter in The New York Times in March, urging McDonald’s to adopt meaningful animal protection standards that would significantly reduce the suffering of hundreds of millions of chickens raised and slaughtered for its menu items.

“Under the golden arches, the golden rule does not apply to birds: Millions of chickens raised  for the McDonald’s menu are suffering the crippling effects of unnatural rapid growth and living in filthy, overcrowded conditions,” said Laura Cascada, Director of Corporate Outreach for Compassion Over Killing.

The ad will air at least 60 times a day until October 31, 2018, in an attempt to reach as many of the one million estimated Times Square visitors each day as possible. Furthering the wingspan of this hard-hitting campaign, many more people are being reached on social media.

Cascada adds, “As millions are seeing in our coalition’s ad in the bright lights of Times Square, it’s time for McDonald’s to end the cruelest factory farming practices in its supply chain — practices that nearly 90 of its competitors, including Burger King and Subway, have already agreed to address through simple animal welfare changes.”

The coalition of organizations behind the ad includes Animal Equality, Compassion Over Killing, Compassion In World Farming, The Humane League, Mercy For Animals, and World Animal Protection.

For more information and to view ad video, please click here.

For more about rapid growth and other welfare concerns, visit

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About Compassion Over Killing
Compassion Over Killing (COK) is a nonprofit animal protection organization working to end the abuse of farmed animals through undercover investigations, litigation, corporate outreach, public education, and other advocacy programs.