Victory
BOCA Drops Eggs
Status
Active
Who We're Asking
McDonald's
Hundreds of millions of chickens are raised and killed for the McDonald’s menu every year. These sensitive, intelligent birds are crowded by the thousands in filthy, ammonia-ridden sheds, deprived of the ability to engage in many of their natural behaviors. They are bred to grow so unnaturally large, so unnaturally fast, that their legs often collapse under the weight of their own morbidly obese bodies. If a human baby grew that quickly, she’d be 660 pounds at just two months of age.
Although McDonald’s has touted its “global commitment to source chickens raised with improved welfare outcomes,” it has yet to address these massive sources of suffering in its supply chain – even as dozens of competitors have committed to basic changes that would reduce severe crowding and the crippling effects of rapid growth.
The Ask
Millions of American consumers are demanding plant-based alternatives to meat, dairy, and eggs. Chains like White Castle, TGI Fridays, BurgerFi, and Tropical Smoothie already offer vegan burgers and sandwiches, and McDonald’s Finland and Sweden rolled out a “McVegan” burger after a successful test – but the U.S. menu still offers no vegan burger.
Join us in asking McDonald’s to implement a basic welfare policy addressing painful rapid growth, extreme crowding, and horrific living conditions for chickens – and to become a true food leader by adding a plant-based burger to its menu.
